SOURCE: Swipp Inc.

Swipp Inc.

April 22, 2013 11:00 ET

Swipp Secures $2M, Announces Swipp Plus Social Intelligence Suite for Business

MOUNTAIN VIEW, CA--(Marketwired - Apr 22, 2013) - Swipp, makers of a social intelligence platform that launched its first consumer application in January, today announced Swipp Plus, an innovative social intelligence suite for businesses, designed to increase customer interaction and provide real-time customer insight around products, brands, and offers. To fuel the initiative, Swipp is simultaneously announcing an additional $2M institutional investment.

Swipp Plus transforms any website, blog, or campaign from flat media into a rich social conversation, allowing marketers to directly and instantly learn what people think and feel about their content, company or products. With Swipp Plus, companies can quickly identify top influencers and see who is passionate about their brand. Marketers can monitor their own products and services over time, track how changes affect customer sentiment, and also keep an eye on the competition.

The technology is easy to implement and use, allowing users to track terms, create embeddable widgets, and quickly gauge sentiment on a variety of topics, including products and brand names.

Swipp was built to add a quantifiable sentiment layer to the global Internet, generating meaningful data and insight that gives consumers and businesses the ability to make more informed decisions. Several consumer applications have been built on the Swipp platform. A designated developer program will launch later this year.

The Swipp Plus tool suite is available starting today.

For more information, please visit business.swipp.com

About Swipp

Swipp is a social intelligence platform designed to unlock what the world thinks. Swipp captures, aggregates, and reports real time data via consumer and commercial applications and dashboards built on the Swipp platform. The company was founded in 2011 by Don Thorson, Charlie Costantini, and Ramani Narayan, and is funded by Old Willow Partners.

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