Swiss Medica, Inc.
OTC Bulletin Board : SWME

Swiss Medica, Inc.

September 06, 2005 09:02 ET

Swiss Medica Announces Partnership With Television And Radio Host Leeza Gibbons For Its PMS Escape Product

TORONTO, ONTARIO--(CCNMatthews - Sept. 6, 2005) - Swiss Medica, Inc. (OTCBB:SWME) today announced a partnership between its newly-launched PMS Escape product and Leeza Gibbons, the award-winning television news journalist and radio host.

PMS Escape will utilize Leeza as a national spokesperson for the brand as part of its sponsorship with Westwood One, the nation's largest radio network. PMS Escape will reach women nationwide through fully-integrated programming including, :60 spots, in-program features, contests and promotions during Leeza's two highly-successful, nationally syndicated radio programs - Leeza at Night and Hollywood Confidential. The sponsorship package includes the opportunity for listeners to win a "PMS Escape Hollywood Weekend Getaway" along with PMS Escape-sponsored segments such as "What Made You Smile Today" and "A Song to Pick Up Your Mood."

"As a wife and busy mother of three children, Leeza is the ideal spokesperson to reach and educate women on PMS and the many benefits of PMS Escape," notes Wendy Kramer, Swiss Medica's Vice President. "With PMS impacting more than 30 million women, Leeza's friendly and approachable manner will resonate with women and help put a face to the issue," adds Kramer.

Leeza At Night is a five-hour daily music/entertainment show featuring Leeza's take on entertainment news and trends that shape American culture from television and film to fashion. Hollywood Confidential is a three-hour weekend music program on the latest entertainment news, movie reviews and the biggest adult contemporary hits. In addition to Leeza At Night and Hollywood Confidential, PMS Escape will be featured on other Westwood One programming and networks including Digital 24/7 and FM Weekend, as well as the syndicated program, ET Radio Minute with Mary Hart.

PMS Escape is a clinically tested, patented, all natural product to help women with premenstrual syndrome (PMS) related disturbances in mood and appetite. It is the first over the counter product available at retail to help women manage these disturbances. PMS Escape is a powdered drink mix that contains the precise amounts of carbohydrates, vitamins and minerals that work naturally with the body to raise serotonin levels, which scientists believe decrease during PMS. For retail availability, customers can go to

About Swiss Medica Inc.

Swiss Medica commercializes proprietary bioscience products that relieve chronic ailments. We increase our market share through focused distribution strategies in multiple sales channels. Swiss Medica's mission is to be a world leader in the commercialization of life enhancing bioscience products that improve quality of lives. Please visit our websites at , and

Swiss Medica's flagship product, the O24™ Essential Oil Pain Neutralizer, holds US Patent #6,444,238B1. The O24™ pain relief solution has been used, recommended and praised for its fast-acting and long-lasting benefits by healthcare professionals and athletes in the United States, Canada and in Europe. O24 is widely available throughout the United States and Canada in leading pharmacies and other retailers. Customers can also visit, for ordering details and store locators for the nearest pharmacy.

Swiss Medica is launching the patented O24™ Fibromyalgia pain reliever (US Patent #6,444,238B1) over-the-counter in North American retailers in the fall of 2005. The National Fibromyalgia Association (NFA) recently awarded O24™ Fibromyalgia their first NFA Seal of Approval. Upwards of 11 million Americans suffer from the long-term pain associated with fibromyalgia. In a randomized double blind clinical trial, more than 90 per cent of the patients who used O24 Fibromyalgia™ reported mild to markedly better improvement, versus only 7 per cent who used the placebo. Customers can visit for information on O24 Fibromyalgia™ and to order the product online.

Swiss Medica also manufactures PMS Escape® which holds US Patent #'s 5760014 and 5612320. PMS Escape® is a specially formulated group of carbohydrates, vitamins and minerals, clinically proven to reduce changes in mood and appetite that women experience during the premenstrual period. Customers can also visit: for additional information and ordering details.

Forward-looking statements in this news release are made pursuant to the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to international sales and potential foreign currency exchange fluctuations, continued acceptance of Swiss Medica's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Swiss Medica's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.

Contact Information

  • Swiss Medica, Inc.
    Investor Relations Contact:
    David Jones
    (866) 485-4243
    Cone Communications
    Public Relations Contact:
    Stephanie Doherty
    (617) 227 2111
    Stern & Co.
    Financial Media Contact: Stan Froelich
    VP, Media Relations
    (212) 888-0044