Swiss Natural Raises $9,000 for School Nutrition Programs


TORONTO, ONTARIO--(Marketwire - June 22, 2011) - Last week, Swiss Natural™, a pioneer of natural health products in Canada, encouraged Torontonians to move their hips and hula hoop at the Route of Change® events, raising $9,000 for Breakfast for Learning. Thousands of supporters joined professional Hula Hoopers, "Hoop Toronto", in this "fun-raising" event. For each participant who hula hooped, Swiss Natural™ donated $1 to Breakfast for Learning.

"The outstanding community support has helped us raise these funds for Breakfast for Learning," says Sheryl Willison, Director of Marketing, Swiss Herbal Remedies Ltd, makers of Swiss Natural products™. "We are thrilled to have partnered with Breakfast for Learning, as both our organizations are concerned with nutrition, health and wellness. We strongly believe in the importance of the programs Breakfast for Learning administers, providing children with the proper nutrition to feed their bodies and minds so they can learn and grow".

"Route of Change® is an opportunity for us to engage with consumers and to showcase how one small lifestyle change can make a positive impact in your life, and in the lives of others. We launched routeofchange.ca to offer consumers on-going personalized advice from our Naturopathic Doctor on staff, Dr. Elvis ND," says Sheryl Willison, Director of Marketing, Swiss Herbal Remedies Ltd, makers of Swiss Natural™ products.

Find us on Facebook & Twitter

Connect with Swiss Natural™ on Facebook and on Twitter and join conversations with Canadians about how we can all balance our bodies back to a more natural and healthy state. Learn about Swiss Natural events, our community engagement work and get great tips on how to lead a healthier life. Find us at http://www.facebook.com/SwissNatural and http://twitter.com/swiss_natural.

About Swiss Natural™

Swiss Herbal Remedies Ltd. was established in 1965 and is Canadian owned and operated. The company began with natural health food stores located in Toronto. After much success, the company began importing, manufacturing, wholesaling and distributing natural supplements. Since then the company has grown to include over 400 vitamins, minerals and supplements under the Swiss Natural™ brand name. Today, Swiss Natural™ employs over 140 people across the country supplying natural health products to retail partners and distributing many products internationally. Swiss Natural™ pillar brands include, Natural HRT®, Total One® Multi Vitamins and Solutions®. For more information, visit www.swissnatural.com.

About Breakfast for Learning

Working to ensure every child in Canada attends school well-nourished and ready to learn, Breakfast for Learning helps support and sustain school-based child nutrition programs through grants, ongoing support, and child nutrition resources and research. In 2009-2010, Breakfast for Learning provided funding to 2,300 programs, providing healthy meals and snacks to over 267,000 children and youth. For more information, visit www.breakfastforlearning.ca.

About "Hoop Toronto"

Hoop Toronto has converted thousands to the joys of hooping through energizing classes, high-quality hoops, and mesmerizing performances. Easy-to-use adult-sized hoops make it fun for everyone to hoop, whether for exercise, stress relief, lifelong learning, or for a quick mood boost! Led by one of Canada's favourite hoopers, "Sadie Spins" Yancey, Hoop Toronto has performed in music videos, festivals, and cabaret shows and has been featured on television and in print. For more information, visit www.HoopToronto.com.

Contact Information:

Strategic Objectives
Ive Balins
416-366-7735 x 259
ibalins@strategicobjectives.com