Swiss Water Decaffeinated Coffee Company Inc.

Swiss Water Decaffeinated Coffee Company Inc.

November 03, 2015 15:24 ET

Swiss Water Decaffeinated Coffee Co. Presents: The Art of Coffee Without Caffeine (Or, You Ain't NEVER Had Decaf Like This Before!)

BURNABY, BRITISH COLUMBIA--(Marketwired - Nov. 3, 2015) - Coffee so good it actually sparked a modern-day movement is being exuberantly celebrated this week at the Swiss Water Coffee Studio, a contemporary pop-up space located at 300 Lafayette Street, New York, New York. A broad cross-section of "Third Wave" artisanal coffees will be served from 11 am to 10:30 pm each day, alongside a full complement of original, interactive artworks that elevate coffee to, what many would argue, is its rightful position among humankind's finest creations.

The "coffee as art" concept starts outside the building, which has been lavishly decorated with vivid, ground-to-eave, coffee-themed murals by famed Chilean street artist Dasic Fernandez. Inside, the coffee motif continues via a specially commissioned series of colorful, large-scale paintings depicting coffee's journey from origin to cup. Music, both curated by local dj's and performed live at two evening events, will play from morning to night.

Swiss Water's amazing coffee without caffeine will anchor the full sensory experience, with visitors invited to enjoy super-premium coffees from around the world. Coffees from Ethiopia, Panama and Guatemala will be prepared and served in traditional styles, such as drip, as well as in newer forms like aeropress, siphon and nitro cold brew, a creamy, stout-like coffee that's best enjoyed iced cold and very black. Because they are all 99.9% caffeine free, patrons can try as many types of coffee as they want, without becoming over-caffeinated.

"Our company is driven by coffee fanatics who love and understand from crop to cup," said Frank Dennis, President and CEO of Swiss Water Decaffeinated Coffee Company. "We also truly believe that fantastic coffee can evoke many of the same reactions and emotions that art does - joy, wonder, appreciation, connection. This event is a celebration of our passion, as well as a way for us to share our love - and knowledge - of coffee without caffeine, both with other coffee fanatics and the coffee-curious. This is definitely decaffeinated coffee like you've never tasted before and we hope many people will accept our invitation to come try it for themselves."

Event Information

The Swiss Water Coffee Studio is located at 300 Lafayette Street, New York, New York. It will be open to the public October 30th to November 8th from 11 am to 10:30 pm each day. Admission is free.

Live Musical Performances

Friday, October 30th, 9 pm to close: Brooklyn-based pop/alt-rock duo "Leisure Cruise"

Facebook event page: http://on.fb.me/20gDaDe

Thursday, November 8th, 9 pm to close: Canadian indie rock band "Hollerado"

Facebook event page: http://on.fb.me/1KLdbs7

Commissioned Artworks

Four New York-based artists contributed original art to "The Art of Coffee Without Caffeine", including:

Dasic Fernandez - http://dasicfernandez.com/

David Pullman - http://www.davidpullman.com/

Musketon - http://www.musketon.com/

Joe Doucet - http://joedoucet.com/

Following this event, all commissioned paintings will be donated to Grounds For Health, an international non-profit organization that works to reduce cervical cancer among women in developing countries. The art will then be auctioned off, with all proceeds going to advance the organization's mission.

Participating Roasteries

Stumptown Coffee, Blue Bottle Coffee, Café Grumpy, Joe Coffee, Brooklyn Roasting Company, Everyman Espresso, Think Coffee, Third Rail Coffee

Social Media

Facebook: - Main Event Page

Twitter/Instagram: @swisswater #ArtWithoutCaffeine

The Swiss Water® Process

Swiss Water® is an innovative, 100% chemical free process that removes caffeine (and nothing else) from Specialty Coffee. Using water from the Coast Mountains of British Columbia, our small batch process protects the origin taste characteristics of the bean. This means our process let's coffee drinkers enjoy everything they love about coffee, without worrying about caffeine or chemical processing. We also support Grounds for Health - a sustainable healthcare provider for women and families in coffee-growing communities.

For more information about our company, our process and where to find Swiss Water® coffees, or to purchase our coffees online, please visit our (newly redesigned, super-responsive and mobile-friendly) website at www.swisswater.com.

Contact Information