SOURCE: Swisstrax


August 20, 2013 10:30 ET

Swisstrax Modular Flooring Joins Barrett-Jackson at Inaugural Event at Hot August Nights

RENO, NV--(Marketwired - Aug 20, 2013) - In conjunction with Hot August Nights, the largest classic car and nostalgia event in the United States, Swisstrax, a manufacturer of modular flooring, joined Barrett-Jackson, The World's Greatest Collector Car Auctions™, as it held its inaugural Reno Tahoe event from August 8-10th in a place known as "The Biggest Little City in the World." As over 5,000 classic cars arrived to pack the city streets and lots throughout the event weekend, Swisstrax flooring graced over 15,000 sq. ft. of the Reno Convention Center and the Reno Ballroom at the Silver Legacy Resort Casino.

Providing a stage for the awards judging of the inaugural Barrett-Jackson Cup™, Swisstrax flooring became the platform for a parade of the 45 entered vehicles that cruised over the flooring as each was carefully examined for its unique qualities in determining the finalists and eventual winner. At the auction event's end, it was announced that John Trepanier's 1969 Ford Torino was the winner.

Working together for the first time, Hot August Nights Executive Director Tony Marini was impressed with Swisstrax, "Between the flooring itself, the service and the friendship -- there's no one better than Swisstrax. They run a great organization and we look forward to working with the Swisstrax team for many more events to come."

As a long-time partner to Barrett-Jackson, Swisstrax flooring is seen at each of their auction events. Experiencing Hot August Nights for the first time along with Barrett-Jackson, Swisstrax Director of Sales Jesse Stolp said, "This event was a great success. Hot August Nights epitomizes the culture of classic car enthusiasts and we can't wait to be back in Reno for this event. As a car lover myself, due to my father being in the business, I was in complete awe of the amount of classic cars you could find at this event."

In addition to providing the flooring for the Barrett-Jackson staging lanes and for what has become a staple at each event, the Jet Black and Racing Red Bidder Bar floor, Swisstrax flooring was also used in the Ford, Meguiar's and Bridgestone exhibits. Stolp assessed, "Bridgestone has been using the same Swisstrax floor for 10 years now which is a testament to the quality and durability of our product."

Leaving one Nevada destination for another, Swisstrax will next travel to the Barrett-Jackson Las Vegas event at the Mandalay Bay Event Center which will be held September 26-28th.

About Swisstrax:

Swisstrax offers a practical and modern alternative to standard concrete and epoxy garage flooring. The product line, which was first developed in Switzerland over 19 years, was relocated in 2003 to Southern California; for both manufacturing and distribution. Swisstrax distinctive modular flooring has become the flooring of choice for a variety of automobile manufacturers, race teams and retailers. More information about Swisstrax can be found at

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