SOURCE: Swisstrax Flooring

Swisstrax Flooring

October 29, 2013 10:30 ET

Swisstrax® Flooring Sponsors Auto Club Speedway MAVTV 500 IndyCar Race

The World's Finest Modular Flooring Lays out Over 20,000 Square Feet of Flooring at Auto Club Speedway for Season Ending IndyCar Race

INDIO, CA--(Marketwired - Oct 29, 2013) - From Victory Lane at the Las Vegas Motor Speedway to the expansive grounds of Auto Club Speedway in Fontana, California, Swisstrax® flooring continues to solidify its presence in the world of motorsports as over 20,000 square feet of flooring was laid throughout the 568-acre venue for the MAVTV 500 IndyCar Series season ending race.

As a sponsor of Auto Club Speedway in conjunction with Fuzzy's Ultra Premium Vodka, Swisstrax provided over 4,000 square feet of flooring to the collaboration. Swisstrax lead the efforts in a full makeover of Fuzzy's Pit Box Lounge where guests cheered on the #20 Ed Carpenter IndyCar team sponsored by Fuzzy's Vodka who finished second in the race. Swisstrax additionally floored the garage pit walkway and entrance, the Auto Club Speedway administrative office entrance as well as multiple midway exhibits.

"I was excited to dive into this collaboration because it brought together some of the best companies and products in the market today," said Swisstrax President and CEO Randy Nelson. Swisstrax lead a remodel project that turned Fuzzy's Pit Box Lounge into an ultra high-tech and unique experience for suite guests. Floored with Swisstrax Jet Black and Racing Red Ribtrax modular tiles, the suite also encompassed floor-to-ceiling custom branded cabinets provided by Iconic Brand Collection, full sets of Pit Stop Furniture, and a 3-D racing simulator game experience. On ground level, Fuzzy's Beach was floored with Swisstrax Mocha Java and Royal Blue tiles that created the look of a sandy beach with approaching water.

Having worked with Swisstrax as a strategic partner for many years, co-founder of Iconic Brand Collection Brad Randolph said, "I've worked with Randy and his very talented team for a long time and I know that when I get a call from Randy, that I can trust that we are entering into a project were we truly showcase the 'Best in Class' of strategic partners and their products."

Collaborating for the first time, the Fuzzy's Ultra Premium Vodka team also looks forward to further working with Swisstrax. "Auto Club Speedway, Fuzzy's Ultra Premium Vodka and Swisstrax have created a venue that immerses guests with an exceptional experience," said Eric Timmerman, CEO of Fuzzy's Spirits. "The Fuzzy's Pit Box Lounge is the only venue of its kind at any facility and the atmosphere is like no other. Swisstrax has transformed the normal suite into an outstanding experience that any race fan will thoroughly enjoy. It's been a pleasure working with Swisstrax and we look forward to continuing our partnership with Auto Club Speedway and Swisstrax."

A permanent placement at Auto Club Speedway, Swisstrax flooring will remain in Fuzzy's Pit Box Lounge along with the racetrack's garage pit walkway where attendees and fans can overlook the intensity of race teams readying their cars. "We are grateful for the opportunity to showcase our products at a premier race facility like Auto Club Speedway," said Nelson. "Swisstrax began with providing flooring for commercial applications and exponentially expanded to residential and event applications. The vast amount of flooring at the speedway allowed us to show our products as the best choice in modular flooring today."

About Swisstrax:

Swisstrax is the practical and modern alternative to standard concrete and epoxy garage flooring. Swiss Engineered. Made in the USA. For more information: www.Swisstrax.com.

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