SOURCE: SwoopThat


December 14, 2011 09:36 ET

SwoopThat Aims to Increase Bookstore Revenues While Improving Textbook Affordability for Students

LA JOLLA, CA--(Marketwire - Dec 14, 2011) -, a free service built by students for students that integrates textbook price comparison shopping with course schedules, announced today their College Bookstore Initiative to provide state-of-the-art software designed to increase revenues and customer satisfaction for on-campus brick and mortar college bookstores.

The program helps bookstores increase bottom line earnings while providing enhanced price transparency for students. Bookstores can recapture lost revenue spent at online merchants, increase buyback revenues using a real-time auction system, and better comply with the Higher Education Opportunity Act through sophisticated faculty textbook management systems.

"At SwoopThat, we recognize that traditional brick and mortar stores are an integral part of the college ecosystem. Our bookstore partnership program is a 'win-win' as this initiative affords campus stores a profit margin above that of current industry standards for a brick and mortar store," explained founder of and recent college graduate, Jonathan Simkin. "Not only does this benefit campus bookstores, but it furthers our objective to increase price transparency so that we may help students fight rising college costs."

Rather than threaten campus bookstores, is now leveraging its resources and knows how to SAVE these businesses. According to the National Association of College Stores, the average bookstore operates on less than a 3.7 percent margini making it nearly impossible to make a profit. By contrast, SwoopThat is giving these same stores a five percent commission from purchases made online at other retailers like Amazon,, and Barnes & Noble. Instead of trying to supplant the old brick-and-mortar model, the company is working with bookstores to create a mutually beneficial situation.


SwoopThat is a service built by students for students with one goal in mind: save current students both time and money when purchasing textbooks, while still working with brick and mortar bookstores. Free to consumers, SwoopThat is the largest online aggregator of college books, saving students on average up to 75 percent on new, used and even rental textbooks. SwoopThat supports over 14.2 million students at over 2,500 universities, colleges, and private high schools nationwide.

For more information, please visit:

i National Association of College Stores (2011)

Contact Information

  • Media Contacts:
    Jason Kirshner / Shana Starr
    RMS Public Relations (for SwoopThat)
    949.579.9569 x 801/802
    Email Contact / Email Contact