SOURCE: Swordfish Financial, Inc.

December 17, 2012 11:00 ET

Swordfish Goes Hollywood

Company Names New President and CEO; Changes Direction to Entertainment Holding Company

HOLLYWOOD, CA--(Marketwire - Dec 17, 2012) - Swordfish Financial, Inc. (OTCQB: SWRF) announced today that the Company has appointed John Berner, a long-time Wall Street hedge fund manager and Entertainment M&A specialist, as CEO, to spearhead the Company's move into the lucrative movie, music and media industries. The Company's primary focus will be to acquire undervalued assets in the entertainment industry while creating a 1950s style movie studio through vertical integration.

"I am extremely excited to be joining Swordfish and welcome the opportunity to develop this Company into a major player in the entertainment industry," stated Mr. Berner. "The downturn in the economy has hit the entertainment business particularly hard, creating an enormous opportunity to acquire valuable entertainment assets at below market prices. Our plan is to rebuild the old-style Hollywood studio business plan through the acquisition of movie production, distribution, film libraries and finance companies. We are currently involved in negotiations with several companies and plan to announce definitive agreements in the immediate future."

In other news, Swordfish announced the resignations of Michael Alexander and Randy Moseley and that the Company has terminated the Letter of Intent with ESMG, Inc. "On behalf of all Shareholders, I would like to thank Mike and Randy for their stewardship through these difficult times and wish them nothing but the best in the future," stated Mr. Berner. "They have been instrumental in the restructuring of this Company and have left all of us with the opportunity to rebuild Swordfish into a major financial player in Hollywood. Our goal is to build up revenue and assets and to reapply for listing on the NASDAQ market in the very near future."

About Swordfish Financial:
Swordfish Financial, Inc. is an Entertainment Holding company specializing in the financing of film, music and internet media. 

Forward-Looking Statements:
Disclaimer: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

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