SOURCE: Swrve

Swrve

October 10, 2016 09:00 ET

Swrve CMO Martin Doettling to Speak on Insight Panel at &THEN, the DMA Annual Conference

Panel Members Discuss the Ways Connected Devices Have Changed Consumer Behavior and Expectations and Explain How Marketers Must Adapt to Keep Stay in the Game

SAN FRANCISCO, CA--(Marketwired - October 10, 2016) - Swrve, a leader in mobile marketing engagement, today announced that CMO Martin Doettling will speak about the ways consumers have shifted their preferences and expectations as the rise smartphone and mobile devices continue to evolve. The insight panel will focus on providing tactics that today's connected marketers can adapt to their mobile experiences to support these new standards. The panel, led by Michael Becker of mCordis, will take place at the &THEN conference in Los Angeles on October 17, 2016 at 10AM PDT.

Tweet this: .@Swrve_Inc CMO Martin Doettling to speak on marketing to the connected consumer at #andTHEN16 by @DMA_ USA on October 17th at 10 a.m.

When: Tuesday, October 17, 2016 @ 10 a.m. PDT

Where: LA Live and LA Convention Center, 1201 South Figueroa Street, Los Angeles, California 90015

Who:

What: Insight Panel
Panel Description: There is little doubt, we're entering an age of connectedness. Smartphones, smart watches, smart homes and billions of services are all coming online as people adopt and integrate connections into their lives. In other words, we're experiencing the rise of The Connected Individual. It comes to pass then, given Newton's Third Law of Motion "for every action, there is an equal and opposite reaction" that if The Connected Individual exists then so must The Connected Marketer. In this conversation, this panel of Connected Marketers will discuss what it means to connect with people while they explore, shop, consume and experience within a connected world. We will cover: Connected experiences have dramatically changed people's behavior and expectations, hear and see how; Connected experiences have forever changed product discovery, find out how this may impact you; and, Connected experiences are changing every stage of shopping, gain insight on how to prepare yourself and respond.

To attend the session, register for &THEN here. To learn more about Swrve, visit www.swrve.com.

About &THEN

&THEN is a marketing ideas festival meets user innovation conference, marrying analytics and art at an invigorating and energized event. You'll still benefit from all of the great networking, thought leadership and education that you have come to expect from DMA -- the organization at the forefront of marketing for 99 years -- except you'll experience it all in new ways:

The Experience Zone

If you want to join 100s of solution providers with an opportunity to meet thousands of attendees, then the Experience Zone is for you. Plan to engage with the attendees in a user experience manner. Our attendees want to see new technology and embrace new solutions.

The Inspiration Zone

If you are looking for motivation from thought leaders, then the Inspiration Zone will wow you this year. We will have 5 top notch keynote sessions across the three days and each one is a "can't miss" experience. These sessions will occur at 2:00 on Sunday; 8:30 and 5:00 on Monday; and, 8:30 and 3:30 on Tuesday. Speaker details will be announced over the coming months.

Content Labs

If you are looking for best practice case studies and practical workshops that you can use to impact your marketing right now, then the Content labs are perfect. Hundreds of sessions provide you with the insight and action you need to advance your brand -- and your career.

About Swrve

Processing over nine billion events daily, Swrve's Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners -- including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo -- and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking. For more information about the Swrve platform, please visit www.swrve.com.

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