October 11, 2012 12:12 ET

SyCara CEO Dan Boberg to Speak at PubCon Las Vegas 2012

PHOENIX, AZ--(Marketwire - Oct 11, 2012) -  Dan Boberg, CEO of SyCara, a demand generation and sales conversion SEO platform, joins a list of industry-leading search and social thought leaders that will speak at PubCon Las Vegas 2012. PubCon Las Vegas is a weeklong look at the future of SEO, social media, Internet marketing and online advertising from leading online marketing professionals. Boberg will share his insights on improving global search marketing innovation and automated SEO reporting as a speaker at two PubCon sessions this year.

Boberg will moderate for Global Search Strategy, and headline SEO and Social Reporting - Transforming Your Business with Actionable Insights in a separate speaking session.

As the moderator for the Global Search Strategy session on Wednesday, October 17, Boberg will be joined by speakers Bill Hunt, Back Azimuth Consulting, Michael Bonfils, SEM International, Chris Moore, Microsoft, and Anne Kennedy, Beyond Ink, to discuss global considerations for online optimization. Additionally, he will headline the "SEO and Social Reporting" session to discuss the use of SEO and social tools to improve online reporting integration and optimization.

Boberg is a seasoned Internet advertising executive with over 15 years experience in the search marketing industry. Boberg is currently the CEO of SyCara, a demand generation and sales conversion SEO platform. Prior to joining SyCara, Boberg was the Vice President of Advertiser and Agency Services for Yahoo!, where he was responsible for the launch of Yahoo!'s Enterprise Web Services (EWS).

"Dan and I have spoken on a number of search marketing panels through the years and he is one of the most knowledgeable professionals I know in the global search industry," says Jeffrey Pruitt, CEO of Tallwave, and former Chair of SEMPO. "Dan's sessions provide unique insights on global search trends and innovative ideas on how to improve search, social and content optimization within companies."

SyCara will also be an exhibitor at the 2012 PubCon Las Vegas conference. 

PubCon is the premier search and social media conference, offering four days of keynotes, speaking sessions, workshops and networking activities across 9 tracks, delivered by top industry professionals. PubCon Las Vegas 2012 will be held from October 15-18 at the Las Vegas Convention Center.

About SyCara:
SyCara is a demand generation and sales conversion SEO platform that provides advanced search and social media monitoring, reporting and analysis for online marketing professionals. The SyCara SEO Platform automates workflow and delivers actionable insights to guide enterprise and agency organizations.

SyCara provides industry-leading social media reporting, local search results, and share of voice analysis along with one of the most robust search and social databases in the industry. Using SyCara's prioritized, actionable plans, online marketing professionals are empowered to achieve a higher level of efficiency and ROI.

SyCara is a portfolio company of Tallwave, a lean business accelerator and venture management company. SyCara is based in Phoenix, Arizona. For more information about SyCara, go to or call 855-479-2272.

Contact Information

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