SOURCE: Sycuan Casino

Sycuan Casino

September 02, 2016 09:00 ET

Sycuan Casino Signs Deal With OfferCraft to Gamify Rewards

First Game Doubles Foot Traffic Compared to Prior Efforts, Second Game Inspires Hundreds of New Member Sign-Ups Within Hours

EL CAJON, CA--(Marketwired - Sep 2, 2016) - Sycuan Casino in San Diego, California, announced a deal today with OfferCraft, a company that blends software and science to make incentives more fun, and thus more effective. The two groups reported a very positive initial reaction from guests, who have enjoyed the chance to win rewards in exciting new ways at home, at events, online, or at the property.

"Providing an interactive way for guests to earn incentives outside the casino walls is new to the gaming market in San Diego," said Dan Morales, director of marketing for Sycuan Casino. "We're always happy to pave the path in terms of enhanced guest service technology. We look forward to utilizing OfferCraft's software to further our position as San Diego's best rewards club."

OfferCraft uses a proprietary mix of gamification and next-generation rewards to make day-to-day business interactions more fun. Sycuan's first email campaign invited guests to play an interactive game with FREEplay prizes worth up to $500 dollars. The game was played by 42.3% percent of the guests with a redemption rate of over 50%. Guests were delighted by the new gaming experience while generating revenue multiple times the promotional spend.

Sycuan also offered a baseball-themed game to recruit new Club Sycuan members at its booth at the 87th Major League Baseball All-Star Game held on July 12 at Petco Park in San Diego. Hundreds of excited fans joined the Player's Club to collect their rewards.

"The Sycuan team knocked it out of the park with their baseball and VIP campaigns," said Aron Ezra, CEO of OfferCraft. "And that was just our first effort. This is an innovative team who genuinely cares about their guests and wants to reward them in the most fun way possible. "

Other campaigns that Sycuan plans to introduce in coming months include both games of skill and games of chance to introduce the Sycuan experience to a broader audience, and a social media campaign to reward existing fans.

For more information about Sycuan Casino, visit www.Sycuan.com.

For more information on OfferCraft or to request a demo, please visit OfferCraft.com.

ABOUT SYCUAN CASINO
Sycuan Casino began as a humble Bingo Palace back in 1983. Now, 32 years later, it has become a community landmark. Undergoing a massive renovation in 2012, Sycuan now features 2,000 exciting reel and video slot machines, more than 40 gaming tables, poker, bingo and a variety of restaurants to choose from. Non-smokers will also enjoy over 800 slots and table games in the comfort of San Diego's first and largest fully enclosed non-smoking room -- complete with its own separate entrance and Paipa's Surf & Turf buffet. The GameDay Sports Bar & Grill has 39 wide-screen TVs, including five 90-inch TVs, bar-top slot machines, a stadium sized menu, over 30 beers on tap, the Party Pit complete with three blackjack tables, an extensive collection of sports memorabilia -- and a high-energy atmosphere. Sycuan's intimate 457-seat entertainment venue, Sycuan Live & Up Close, features national musical acts and comedians year-round. It is open 24 hours daily. For additional information, visit www.Sycuan.com

ABOUT OFFERCRAFT
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers and incentives. Inspired by behavioral economics, OfferCraft's unique gamification software makes traditional incentives far more fun and effective -- motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation rewards to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, training, employee engagement efforts, surveys and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries, including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.