July 21, 2011 08:00 ET

Sydsvenskan City Newspaper Titles Go Live on Atex Audience Solution

READING, UNITED KINGDOM--(Marketwire - Jul 21, 2011) - Sydsvenskan (SDS), one of the leading media companies in Sweden, is live with the Atex Audience and Circulation Management solution for five new editions of its CITY publication. Since transferring these editions to Atex Audience, SDS has saved nearly two hours a day on its handling of printed copies and distribution material.

CITY is a free newspaper with 87,000 copies distributed daily at more than 1,000 locations. After migrating to Atex Audience, CITY has automated many steps in its circulation workflow, including the generation of material needed by its production house and distribution teams. Tasks that previously took several hours to complete each day were completely removed thanks to the Atex system, allowing SDS to reallocate resources for other projects.

Atex Audience also helps SDS reduce costs by allowing supplies to be controlled more effectively. From the Atex Audience dashboard, SDS now has a comprehensive overview of its entire distribution operation, enabling the company to make more insightful decisions on how to manage waste copies. As a result, SDS is achieving a better proportion of copies produced to copies consumed.

Atex Audience is a software platform that gives media companies unprecedented abilities to analyze, understand and target customers. Atex Audience is built using the unique, 100% browser-based Atex OneView framework. The flexible and role-relevant OneView user interface allows the Atex Audience platform to be customized and optimized for efficiency. Atex Audience also helps media companies to unify the relationships with customers, which leads to a higher level of customer service, greater retention, and expansion of both print and online customer bases.

For more information, please visit the Atex website

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.

Contact Information

  • For further information, please contact

    Corporate Marketing
    Stacey Trimnell-Richard
    M: +44 (0) 118 909 0800