SOURCE: Sylogent


November 30, 2011 10:13 ET

Sylogent Acquires Cross-Device Video Player

Sylogent Acquires Cross-Device Video Player to Help Pharmaceutical Companies Communicate With Medical Professionals

NEWTOWN, PA--(Marketwire - Nov 30, 2011) - Sylogent today announced that it acquired the assets of SonicPlayer, LLC, specifically its cross-device media player that broadcasts video across any mobile device or computer at scheduled times. The company is in the process of enhancing the system to assist pharmaceutical companies that need to deliver key communications to select individuals.

"Pharmaceutical companies need help communicating directly with medical professionals in an affordable and secure manner. Face-to-face opportunities such as dinners, office visits or other personal events are too expensive and have fallen out of favor for a variety of reasons," stated Jack Yeager, CEO of Sylogent. "Budgets have been dramatically cut, but it remains critical for medical professionals to receive information from drug and device manufacturers. Our solution utilizes scheduled video broadcasts that play on smartphones, tablets or computers."

"The enhanced solution, to be called MedCast, will also include tools that permit presenter and participant interaction, the ability to complete surveys, and functionality that will permit doctors to order samples or other materials during or after the video," stated Yeager. "Sylogent has extensive experience and technology to offer clinical development teams, and this acquisition expands our solutions into the sales and marketing side of the business."

Sylogent's vision with its cross-device media player MedCast is to provide its clients with an affordable yet effective communication solution. MedCast will provide a 24/7 communication platform that can be viewed on any computer or device (iPhone, Android, iPad) by any professional with cellular or internet access.

MedCast represents Sylogent's first technology solution aimed at the brand, marketing and sales groups. The system is expected to launch in the first quarter of 2012. "Our goal is to drive effective, convenient and secure communications at the lowest price possible," said Yeager.

About Sylogent

Sylogent provides software solutions and business support services to the pharmaceutical industry. The company focuses on delivering effective solutions that dramatically reduce operation costs through the organization, standardization and automation of core processes.

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