SOURCE: Symbility Solutions Inc.

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April 13, 2016 08:00 ET

Symbility Steps Forward With a New Unified Brand

New Brand Look, Feel, and Attitude Celebrate the Company's Belief That When It Comes to Innovation, It's Entirely Possible

TORONTO, ON--(Marketwired - April 13, 2016) - Symbility Solutions Inc., (TSX VENTURE: SY), a global software company focused on modernizing the insurance industry, today introduced the company's new unified corporate brand. The rebranding, which includes renaming one of its segments, new brand architecture, and new taglines reflects the evolution of the organization as well as its vision for the future. With its three business segments -- Symbility Property, Symbility Health and Symbility Intersect (formerly BNOTIONS) -- the company takes a step forward in its ability to create world class experiences that simplify business and improve lives.

"As our brand evolves, our focus on helping businesses worldwide maximize their investment, break new ground, and better serve their customers remains constant," James Swayze, chief executive officer of Symbility. "All industries are hungry for innovation and agility. With our market-leading software solutions, and dedicated services team, Symbility will continue to exceed expectations and help our clients transform the client experience."

Symbility Property™ is committed to bringing smarter thinking to the business of property insurance with cost-effective claims workflow and customer-engagement software solutions. Symbility Health™ allows benefits professionals to build their brands and businesses with our cloud-based solutions. Symbility Intersect™ is the strategic services team that delivers mobile and IoT product strategy, design thinking and engineering excellence for businesses that want to get ahead.

"The Symbility rebrand reflects the shared culture of the three segments and gives us the ability to effectively communicate our individual segments value propositions as well as, engage customers and partners as a unified organization," said Paul Crowe, chief marketing officer of Symbility. "No matter what challenge you're trying to overcome, what idea you have, or how hard you think it'll be to move quickly, we believe -- It's Entirely Possible."

As part of the rebrand, Symbility is launching its newest corporate campaign which includes three videos focused on celebrating the clients within Property, Health, and Intersect. These clients are at the forefront of their industries and have worked with Symbility to create forward-looking solutions that deliver exemplary customer experiences.

View the Symbility Property video

View the Symbility Health video

View the Symbility Intersect video


Symbility (TSX VENTURE: SY) believes in creating world-class experiences that simplify business and improve lives. With a history in modernizing insurance claims solutions for the property and health industries, Symbility has established itself as a partner that puts security, efficiency and customer experience first. Symbility PROPERTY™ brings smarter thinking to property insurance. Symbility HEALTH™ helps benefits professionals build their brands and businesses. Our strategic services team, Symbility INTERSECT™ empowers a variety of businesses with smarter mobile and IoT product development strategy, design thinking and engineering excellence. With our three segments pushing industries forward, Symbility proves that change for the better is entirely possible.

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