SOURCE: Symform


February 22, 2013 14:00 ET

Symform Executive, Bob DeSantis, Named a CRN 2013 Channel Chief

SVP of Global Sales and Business Development Recognized for Strong Record of Business Innovation and Dedication to the Partner Community

SEATTLE, WA--(Marketwire - Feb 22, 2013) - Symform, the world's first distributed, crowdsourced cloud backup and storage service, today announced that Bob DeSantis, senior vice president of global sales and business development, has been named one of UBM Tech Channel's CRN 2013 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.

According to, the 2013 Channel Chiefs are the Who's Who of channel management -- heading up the partner programs that solution providers depend on to run their business. This year's honorees are navigating a maze of business model and technology shifts and trying to make sure their channel partners succeed.

"Symform's channel partnerships are strong components of the success and growth of our global cloud storage network. Being recognized as a CRN Channel Chief highlights my and Symform's commitment to building trusted and strategic channel relationships," said DeSantis. "Over the last year, Symform has achieved numerous milestones related to our channel relationships, and I look forward to delivering additional value to our partners around the world."

DeSantis has over 25 years of technology industry and channel sales experience at organizations including DocuSign and Procuri. Since joining Symform, he has spearheaded several important channel initiatives, including the 'Bytes or Bucks' pricing campaign. An industry first, the 'Bytes or Bucks' offering allows partners to pay for Symform cloud storage and support entirely with excess local drive space, leading to greater pricing power and tremendous cost savings. DeSantis and Symform continue to invest in the successful Symform Partner Program, building strong relationships with resellers, as well as with OEM partners.

"The 2013 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace," said Kelley Damore, senior vice president, editorial director, CRN. "Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors or looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year's Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community."

Selected by CRN's editorial staff, the full 2013 Channel Chiefs list is available online at:

About Symform
The Symform Cloud Storage Network is a better way to store and backup all of your data. As the world's first distributed and crowdsourced free online storage, Symform enables users to pay with bytes instead of bucks. Every business on the network contributes excess local drive space to the grid in exchange for secure, fast and reliable cloud data backup. Before data leaves the source device, it is encrypted and shredded, redundancy added, and then geo-distributed across the global network. With its proprietary and patented technology, Symform is building the world's largest virtual datacenter using existing Internet infrastructure. Go to or email for more information.

Symform, Symform Global Cloud Storage Network, the Resilient Storage Architecture, and RAID-96 are trademarks of Symform, Inc. References to other companies and their products acknowledge the trademarks owned by their respective companies and are for reference purposes only.

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at

UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Contact Information

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    Lindsey Bradshaw
    Barokas PR for Symform
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