SOURCE: Symmetry Partners

FiComm Partners

April 25, 2016 09:00 ET

Symmetry Partners Launches Working With Women Investors Initiative Aimed at Financial Advisors of the Female Investor Community

GLASTONBURY, CT--(Marketwired - April 25, 2016) -

  • Branded uniquely for Working for Women Investors, Symmetry Partners, LLC has launched a microsite which features a suite of ready-to-use prospecting, discovery and client retention resources
  • Symmetry will host a webinar on Tuesday, April  26, featuring advisors who specialize in targeting female investors (register here)

Symmetry Partners, LLC (Symmetry), a turnkey asset management and business solutions firm based in Glastonbury, Conn., today announced the launch of Working with Women Investors, an initiative targeted at helping financial advisors market to and connect with the female investor community.

Symmetry Partners kicks off its female investor-focused initiative with the unveiling of a brand new microsite, uniquely branded and positioned to offer financial advisors ready-to-use resources that serve to strengthen advisors' partnerships with women, while empowering their clients to become better investors. Resources include a comprehensive workbook for advisors, women-focused brochures, an inclusive guide to seminar and event planning and various postcard templates to encourage a more personalized client engagement.

"It is no secret that female investors make up a huge percentage of the market," said Connie Yan, Marketing Strategist, and Symmetry Partners. "We're no longer talking about a niche market, but rather a self-sustaining and formidable segment of the investment landscape that we believe is still drastically under addressed by the financial advising community as a whole."

To complement its Working With Women Investors initiative, Symmetry Partners will conduct webinars throughout the year featuring advisors who are thought-leaders in the female investor space. The webinars will showcase ways in which successful advisors are effectively connecting with and targeting the female demographic -- and how others in the wealth management space can follow their lead.

"Data shows that female investors are typically interested in different issues than male investors1, which means it is absolutely crucial that advisors take the time to reevaluate their approach," said Yan. "The goal of our program is to help them do just that by placing tangible resources and actionable advice at the fingertips of the advising community."

To register for the first webinar in the Working with Women Investors series on April 26 at 2 p.m. ET, click here.

For more information about Symmetry, visit www.symmetrypartners.com. To learn more about Working with Women Investors, or to download the available resources, visit www.symmetrypartners.com/women

For media inquiries, contact symmetry@ficommpartners.com.

About Symmetry Partners

Symmetry Partners, LLC is an investment advisory firm registered with the Securities and Exchange Commission. Sidestepping traditional investment approaches and looking instead to academia for investment insight, Glastonbury-based investment manager Symmetry Partners has built a thriving business providing portfolio management to individuals, retirement plans and institutions. The firm has steadily attracted attention and assets since its founding in 1994 by partnering with independent financial advisors looking for a client-focused, fee-based approach. Symmetry's focus on helping investors optimize return potential while mitigating risk has attracted advisors across the country who outsource investment management and back-end support functions to Symmetry. The firm specializes in offering marketing, branding, technological and operational support to advisors to help them gain visibility in their marketplace, increase efficiency and maximize productivity so that they can effectively grow their businesses. Symmetry Partners has $7.4B in assets under management and advisement (As of 12/31/2015). Please note that assets under advisement are when Symmetry acts as a sub-advisor.

1iVillage, "Why a Man Is Not a Financial Plan," by Lori Livingstone, 4/3/2012 http://www.ivillage.ca/living/family-finance/why-man-not-financial-plan

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