Sympatico / MSN

Sympatico / MSN

August 28, 2007 09:36 ET

Sympatico / MSN: Is Brangelina Losing Favour with Canadians?

Results from a recent Sympatico / MSN Movies online survey raises the question: Has Brad's brood of kids diminished his sex appeal?

TORONTO, ONTARIO--(Marketwire - Aug. 28, 2007) - A Sympatico / MSN Movies online survey reveals that most Canadians would rather bump into George Clooney (41%) over Matt Damon (33%) or Brad Pitt (26%) at this year's Toronto International Film Festival (TIFF) raising the question: has parenthood lessoned Pitt's sex appeal? The online survey was conducted to celebrate the launch of Sympatico / MSN's new dedicated movie site http://movies.sympatico.msn.ca.

Sympatico / MSN Movies is the latest in a number of important updates and channel launches from Sympatico / MSN, who recently made available online viewing of the Live Earth concerts for over 19 million viewers worldwide. Sympatico / MSN Movies will provide consumers with a full cinema and database service with complete filmographies, biographies and reviews. The comprehensive site will feature the latest news, commentary, trailers, film clips, theatrical release and DVD reviews along with insider and celebrity news from Hollywood and the world of film. Visitors to the sight can also find resources they need to plan their nights out with Sympatico / MSN's cinema listings and movie show times.

Sympatico / MSN Movies is set to become one of the leading movie sites for consumers and advertisers alike and is now working with the Toronto International Film Festival (TIFF). Film buffs across Canada will find everything they need at http://tiff.sympatico.msn.ca. During the festival, audiences can check out exclusive video content, synopses, reviews and trailers of every major festival film or browse the latest photo gallery of the stars. The site will showcase exclusive content ranging from red carpet and after-party gossip to star reviews and interviews. Fans can even get in on the action with Celeb Spotter, an interactive tool that lets users upload the location of where they spotted their favourite star and plots every sighting on a virtual map, including pictures. Visitors to the site can also enter to win a VIP night out like the stars at an exclusive TIFF event.

"Sympatico / MSN Movies will provide one of the most comprehensive movie experiences on the web, bringing Hollywood to your fingertips," says Mary-Ellen Anderson, Executive Producer for Sympatico.MSN.ca. "In addition to providing a wide range of film content available in Canada, moviegoers can easily navigate the site to search films by genre, find local show times, and locate the nearest cinema to help plan their movie nights."

Respondents to the Sympatico / MSN online survey also predicted who would be the best dressed starlet at TIFF. Canadians believe that Reese Witherspoon (49%) will wow the crowds over Kiera Knightley (28%) and Cate Blanchett (23%). As for the films themselves, Canadians are most excited to see Brad Pitt's flick The Assassination of Jesse James by the Coward Robert Ford (53%) over Reese Witherspoon and Jake Gyllenhaal's Rendition (33%) or Sean Penn's directorial effort, Into The Wild (14%).

About Sympatico / MSN

Sympatico / MSN is Canada's most popular online destination, with more than 19 million unique visitors(i) experiencing its information and communication services each month. Offered in a strategic alliance between Bell Sympatico and Microsoft, Sympatico.MSN.ca brings together Bell Sympatico's Web content and broadband services with popular web services for MSN, including Windows Live Messenger, Windows Live Hotmail, Windows Live Spaces and Live Search. The site gives Canadians easy access to the tools and services they love to use. Bell Sympatico is Canada's leading Internet service provider and Sympatico.MSN.ca delivers exclusive content to Sympatico High Speed Internet service subscribers, while Windows Live Messenger, Windows Live Hotmail and Windows Live Spaces are the country's most used instant messaging, web-based email service and social networking services.

(i)comScore June 2007



For more information on this news release or to schedule an interview with
Mary-Ellen Anderson, Executive Producer for Sympatico.MSN.ca, please
contact:

Jessica Lee
High Road Communications
Tel: 416.644.2297
Email: jlee@highroad.com

Paolo Pasquini
Microsoft Canada
Tel: 416.349.5531
Email: Paolo.Pasquini@microsoft.com


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