SOURCE: Synacor, Inc.

Synacor, Inc.

October 05, 2011 06:00 ET

Synacor Launches "TV Everywhere for Everyone" (TVEE) Campaign; Prioritizes Independent Operators in Small Rural and Mid-Sized Markets; Predicts 100% of Rural Subscribers Could Have TV Everywhere by 2012 London Summer Olympics

Synacor TVEE News Timed to CTAM in New York

BUFFALO, NY and NEW YORK, NY--(Marketwire - Oct 5, 2011) - CTAM in New York -- Synacor, the market leader powering next-gen portals and TV Everywhere (TVE) services reaching over 30 million high-speed Internet subscribers on behalf of cable, satellite, telecom and consumer electronics companies, today announced its "TV Everywhere for Everyone" (TVEE) campaign. Synacor has invested in a platform to help independent pay-TV operators in small rural and mid-sized markets to deploy TV Everywhere to Everyone.

Today TV Everywhere is being offered to the subscribers of only a handful of medium to larger MVPDs. The 900+ small to medium size operators that service rural and suburban communities across the country do not have the internal resources to build the same service offering.

"It simply makes sense that small-town America should be a priority, along with major metropolitan areas, when it comes to TV Everywhere," said Synacor President and CEO Ron Frankel. "The name 'TV Everywhere' says it all -- Synacor would like to work with independent operators to extend 'Everywhere' to 'Everyone.'"

Hundreds of independent pay-TV companies provide TV services to millions of subscribers, primarily located in rural and smaller suburban markets across America. By deploying Synacor's rapid-launch TVE solution, optimized for small to mid-tier independent operators, Synacor estimates 30% of rural subscribers could be TVE-ready by March 2012, and 100% could be TVE-ready in time for the 2012 London Summer Olympics.

Synacor, having provided TV Everywhere services for a number of cable and satellite customers, has completed integrations with 24 authenticated pay-TV channels and more than 30 free channels delivering TV shows and movies. (Note to Editors: List of MVPD and Programmer TVE deployments by Synacor available upon request.) Synacor specializes in the TVE Search and Discovery experience based on metadata as well as providing mediation and authentication, providing a hassle-free, enjoyable TVE subscriber experience across multiple laptop, tablet, and mobile smart devices.

Synacor is the author of the widely-read TV Everywhere white paper: "TVE 101: a Guide for MVPDs and Programmers." For more information about Synacor's TV Everywhere services available to Tier-1, 2 and 3 operators and its TVEE campaign, visit www.synacor.com. To request an invitation to Synacor's upcoming "TVE for Everyone" Webinar Series, email tvee@synacor.com.

In related news, Synacor and Grande Communications announced today plans to deploy TV Everywhere Services as Part of Synacor's "TV Everywhere for Everyone" campaign.

About Synacor
Synacor powers next-gen portals and TV Everywhere services reaching over 30 million high-speed Internet subscribers worldwide. Synacor clients -- cable, telecom, and satellite providers, and consumer electronics companies -- use Synacor's best-of-breed technology solutions to deliver video, news, gaming, sports and other value-added services, including Geek Squad technical support, across multiple digital platforms. Synacor's innovative technology platforms enable its partners to quickly adapt to the evolving online landscape, driving consumer engagement and generating new revenues through search, content distribution, advertising, value-added services and e-commerce. Synacor is headquartered in Buffalo, NY. For more information please visit www.synacor.com.

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