SOURCE: Synapse Wireless

June 17, 2008 08:00 ET

Synapse Selects Cain Communications as Their PR Agency

Growth and Customer Demand Drive Decision

HUNTSVILLE, AL--(Marketwire - June 17, 2008) - Synapse®, the leader in easy-to-use, intelligent, wireless control and monitoring mesh networks, today announced that they have engaged in a long term contract with Cain Communications, a full service marketing communications agency specializing in the electronics industry, to provide PR and advertising counsel.

"We reviewed several agencies and decided on Cain Communications because of their more than 20 years' experience in the electronics market," said Bryan Floyd, vice president of marketing. "Due to customer demand and market interest in wireless networks, we are on a fast growth track and we look forward to the counsel and experience that Cain will bring to Synapse."

"We are pleased to be joining the Synapse team and believe that their wireless mesh network technology is being rapidly adopted due to growing demand for 'out-of-the-box' wireless, smart machine communication products," said Susan Cain, Cain Communications. "We believe that Synapse has a unique approach to the market with its low-cost, low-power wireless control networking products. We are excited to be representing such a well-established company."

Synapse recently announced a distribution agreement with Sager Electronics, a new instant-on wireless mesh network and Zigbee compliant platform (ZCP) certification. For more information, contact Bryan Floyd at bryan.floyd@synapse-wireless.com.

About Synapse Products

The Synapse Pro product line comprises the SNAP® Pro software stack, Synapse RF Engine™ Modules, a variety of physical wireless SNAP Nodes, and the Portal® Pro wireless application development and network administration environment.

At the core of the Synapse Pro product line is the SNAP Pro (Synapse Network Appliance Protocol) high-performance, low-power, wireless mesh networking protocol. The small memory footprint of the SNAP Pro software stack leaves lots of room for user applications. The combination of SNAP Pro running on a Synapse RF Engine module provides an instant-on wireless mesh network node with an exceptional 3-mile maximum range.

SNAP Pro-based networks are self-forming, which means that the network establishes itself -- when a new node is powered up, it is automatically integrated into the network. These networks are also self-healing.

About Synapse Wireless, Inc.

Synapse is a privately-held, Huntsville, Alabama company dedicated to developing easy-to-use, intelligent, wireless control and monitoring mesh networks that are low-power, high-performance, self-forming, instant-on, and self-healing. The Synapse SNAP® Pro and Portal® Pro Product Lines enable energy savings, increased productivity, reduced maintenance costs, and amazing convenience to users without requiring embedded programming skills. Because this technology is wireless, it is easy and inexpensive to install and provides rapid return on investment to our customers. Synapse also provides custom design support for OEMs through its Solutions Now service. Synapse's experienced software and hardware engineers help customers implement wireless network solutions quickly and reliably.

For more information visit our website: www.synapse-wireless.com

All Synapse® products are patent pending.

Contact Information

  • For more information:

    Bryan Floyd
    Synapse
    Vice president of marketing
    Email Contact
    1 256-852-7888 x106

    Susan Cain
    Cain Communications
    Email Contact
    503-538-2747

    Patrick Corcoran
    Cain Communications
    Email Contact
    360-314-4732