SOURCE: Synapse Wireless, Inc.

Synapse Wireless, Inc.

October 27, 2009 15:56 ET

Synapse Taps Freescale Veteran to Lead Worldwide Sales

"Synapse's SNAP will revolutionize wireless sensor networks." - Michael Davidson

HUNTSVILLE, AL--(Marketwire - October 27, 2009) - Synapse Wireless® named Freescale Semiconductor's Michael Davidson as Vice President of Global Sales. He will head all sales for Synapse's SNAP®, an award-winning, Internet-enabled, interoperable, wireless mesh network technology fast becoming the standard for machine-to-machine (M2M) applications.

"Michael brings over three decades of technical sales and organizational expertise to our team," said Wade Patterson, CEO of Synapse. "Michael's proven track record and leadership in building successful sales volume will help us achieve our growth goals. His engineering background gives him strong credibility and a deep understanding of how to meet customer needs."

"The simplicity of developing an application using SNAP is close to incredible," states Michael Davidson. "Every customer that has used SNAP has been amazed at the low cost, robustness, and ease of use. Synapse is rapidly gaining a reputation for being the wireless company of choice for getting products to market fast. I have never seen a company more poised for explosive growth."

"Synapse offers a complete solution for bringing embedded wireless products to market fast," continues Michael. "Our RF Engines and Protoboards provide quick prove out of design concepts that can be built directly into finished products ready for production. Application development is fast and easy with Synapse's Portal™ development environment. And Synapse Design Services can help overcome any engineering challenge -- all this, as well as Internet access through SNAP® Connect, gives our customers a decisive competitive advantage."

Mr. Davidson graduated from the Georgia Institute of Technology with a Bachelor of Electrical Engineering degree and continued to work on his MBA from St. Edwards University, Austin, Texas. With over 30 years in the electronics industry, first with Motorola and then Freescale Semiconductor, he is a seasoned leader, manager and motivator with strong technical skills and sales savvy.

About Synapse Wireless Inc.

Synapse Wireless® provides intelligent, wireless control and monitoring for machine-to-machine (M2M) communication based on SNAP® standard technology. SNAP is an auto-forming, multi-hop, mesh network stack combined with an embedded Python interpreter and seamless internet accessibility. Synapse's Portal™ and SNAP® Connect provide a complete software development environment for easy application development and fast time to market. Synapse RF Engine® modules have achieved ZigBee® Compliant Platform (ZCP) certification. Synapse Design Services provide comprehensive design and implementation support for OEMs and partners. For more information, visit:

Synapse and the Synapse logo are trademarks or registered trademarks of Synapse Wireless, Inc. All other product or service names are the property of their respective owners. All Synapse products are patent pending. © Synapse Wireless Inc. 2009.

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