Syncapse Corp.

Syncapse Corp.

September 09, 2010 12:00 ET

Syncapse Corp. Acquires Nudge Social Media, Deepening Its Technology Solutions Suite for Global Marketers

Global Leader in Social Media Technology Expands Capabilities With Acquisition of Award-Winning UK Social Media Development Firm

TORONTO, ONTARIO and LONDON, UNITED KINGDOM--(Marketwire - Sept. 9, 2010) - Syncapse Corp., a global leader in social media technology, today announced the completion of its acquisition of Nudge Social Media, a leading London-based social media development firm specializing in social campaigns, Facebook fan pages, applications and games on social networks for brands and agencies.

The Nudge acquisition will enable Syncapse Corp. to enhance its local solutions offerings and expand client relationships in the Europe, Middle East and Africa region. Current Nudge clients, including Reckitt Benckiser, Unilever, JustGiving, PhotoBox, The Carphone Warehouse, and Domino's Pizza will benefit from Syncapse Corp's global suite of social technology solutions. All Nudge Social Media staff will join the Syncapse team, working out of the company's EMEA headquarters in London, UK. Syncapse also plans to hire additional talent in the areas of software development, account management and sales to further accelerate the company's global expansion.

Nudge Social Media was founded in 2008 by Toby Beresford, Commercial Director, Stephen Folkes, Creative Director, and Iskandar Najmuddin, Technical Director. Nudge Social Media is considered one of the top Social Media firms in the UK and is recognized for its success in creating innovative social media campaigns, utilities and games for top European brands. In addition, Nudge Social Media founded the highly successful Facebook Developer Garage London series and recently won a London Hackathon event judged by Mark Zuckerberg. The Nudge Social Media brand and all properties associated with it will operate under the Syncapse name effective immediately.

QUOTES

"Acquiring Nudge Social Media will enable us to expand our operations in EMEA by offering increasingly relevant solutions for local and pan-euro marketers while leveraging their expertise to expand our global capabilities," said Michael Scissons, President and CEO, Syncapse Corp. "Nudge Social Media shares Syncapse's dedication to developing market leading social software solutions and this acquisition is a solid building block toward our long-term growth strategy."

"We have been watching Syncapse's global growth and are impressed with their innovative suite of products and quality service offerings," said Toby Beresford, Commercial Director and Co-Founder, Nudge Social Media. "Joining the Syncapse team means we will have the resources to take our business to the next level. Syncapse is ahead of the curve in terms of helping Fortune 500 companies and global media agencies navigate the digital landscape, and we look forward to working together for future success."

About Syncapse Corp.

Founded in 2007, Syncapse Corp. has quickly become the global technology leader in social media by delivering social technology solutions that empower brands and agencies to cost effectively build, manage and measure their digital customer relationships. A member of Facebook's Preferred Developer Consultant program, Syncapse's suite of solutions have connected brands with over 60 million consumers globally, delivered tens of millions of dollars in earned media value and have been recognized as one of the top social technology providers for brand marketers. Syncapse employs 140 passionate social technology practitioners in Toronto, New York, London and Portland. To learn more visit http://www.syncapse.com.

About Nudge Social Media

Nudge Social Media is a full service social media agency, providing expert strategic consultancy, campaign planning and management for leading brands. Nudge Social Media creates great experiences for users that also provide conversation opportunities for companies looking to explore the opportunities provided by social platforms. Nudge produces campaigns, pages, utilities and games on social networks for brands, clients and digital agencies. To learn more visit http://www.nudgesocialmedia.com.

Contact Information

  • Syncapse Corp.
    Meg Sinclair
    Manager, Corporate Communications
    (O) +1.416.847.0392 / (M) +1.647.278.3807
    m.sinclair@syncapse.com