SOURCE: Syncapse

Syncapse

March 07, 2012 09:00 ET

Syncapse Expands Enterprise Social Marketing Platform to Serve Needs of Global Corporations With Franchise, Dealer and Agent Networks

SaaS-Based Platform Helps Corporations Ensure Brand Integrity While Providing Analytics to Measure Business Success Through Social Media Channels

NEW YORK, NY--(Marketwire - Mar 7, 2012) - Syncapse Corp., a leading enterprise-grade social marketing solutions provider for the world's top brands, today expanded its SaaS-based Syncapse Platform™ with a specialized social media management solution for global organizations and their individual franchisees, dealers or agents. This solution is designed to ensure corporate brand integrity while allowing individual business owners to achieve business goals using social media.

Central to this expansion is the content repository. Corporate head offices develop social content -- such as Facebook posts, images, videos and tab content -- for distribution to franchisees, dealers, agents, distributors or brokers. Once the content has received the necessary approvals to ensure corporate compliance, the content is placed into the repository where franchisees can search for appropriate content, customize that content, and upload it to their individual Facebook pages.

"Brand messages in social channels are inconsistent," wrote Jonathan Browne, senior analyst at Forrester Research, Inc. in a report titled How Does Social Media Contribute To Customer Experience? Let Us Count The Ways (January 10, 2012). "When one silo in an organization manages a Twitter feed and another establishes a YouTube channel, the content and tone of the initiatives can be out of sync with each other. Consumers who interact with these touchpoints don't have a consistent experience, compared with the brand promise."

The expansion also provides an unmatched opportunity for individual business owners to naturally grow their business by creating a personalized social presence that includes:

  • Tools and templates to easily get started on Facebook, Twitter, YouTube and blogs
  • Education and training to build confidence in social media marketing
  • Ability to customize pre-approved content from a central repository
  • Performance metrics and analytics to directly measure the ROI from social media marketing
  • Ability to respond directly to user generated content or respond to the content

"Individual franchisees, dealers, or agents, often times struggle to succeed in social media marketing due to lack of education, resources and confidence," said Michael Scissons, President and CEO of Syncapse. "These updates to the Syncapse Platform will ultimately improve performance across the entire organization by giving individual business owners the resources they need to successfully build their businesses using social media marketing. Now, these folks can drive social into their broader strategies and more quickly build their businesses through personal relationships, community and referrals."

The robust measurement and analytics tools included in this expansion enable corporate head offices to view overall performance on social media channels, allowing them to quickly identify top performers and company averages as well as detailed metrics for individual dealers, including total audience engagement, engagement rate and earned media value.

Recently, Syncapse was the only social media management system to achieve a strong capability ranking in four out of five social media management system use cases, according to an Altimeter Group report -- authored by Jeremiah Owyang.

About Syncapse Corp.
Founded in 2007, Syncapse Corp. is a global leader in enterprise social marketing solutions for the world's leading brands. The Syncapse Platform™ is a secure, SaaS-based technology infrastructure tailored for large global brands and enterprises. The Syncapse Platform gives brands the ability to manage communication, measure engagement and analyze owned social media across multiple markets, stakeholders and channels, with a single turnkey solution. Syncapse has a team of passionate social media professionals, key partnerships with companies like Facebook, Twitter and Google, and global reach to help those companies that need to better harness their social media and marketing programs. To learn more, visit http://www.syncapse.com.

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