Synergex Corporation
TSX : SYX

Synergex Corporation

September 13, 2007 09:00 ET

Synergex Adds Music and Video to South American Distribution

MISSISSAUGA, ONTARIO--(Marketwire - Sept. 13, 2007) - Synergex Corporation (TSX:SYX) ("Synergex"), a sales, marketing, and business solutions provider in the global entertainment industry, today announced it has added music and video product lines in South America as a result of a new contract with KOCH Entertainment Canada ("KOCH"), an independent market leader in Canadian distribution.

In addition to South America, the contract also covers Mexico, Central America and the Caribbean. Synergex' expert multinational sales, marketing and supply-chain management solutions will build on KOCH's strengths with popular video brands in yoga, fitness, music and classic movies. Also included will be KOCH's music roster of rock/pop, urban, R&B, metal, children's, jazz and dance titles.

"Synergex has been rapidly expanding its Commercial Gateway expertise to Mexico, Central and Latin America, and this arrangement with KOCH is an excellent example of our business-development strategy," said David Aiello, President and Chief Executive Officer of Synergex.

"We'll add new lines of business to our existing infrastructure, handling many other product categories," Aiello added. "We will be taking the state-of-the-art systems developed for the world's leading computer entertainment product manufacturers in this region and creating the same broad range of value-added operational and commercial services for music and video product lines."

"Our business strategy is to assist both offshore companies in penetrating the Canadian markets and Canadian companies like KOCH in expanding their international business, building on our growing presence in Latin America and the Caribbean," stated Aiello. "The Synergex competitive advantage is largely attributed to the systems that support the services that we provide. We'll add to the expertise behind our proven business model, taking advantage of the strategic positioning of our facilities all across the region."

Synergex will also provide a broad range of sales, marketing and promotional services for the new music and video business. "We will be demonstrating our proven multi-lingual expertise in television advertising, graphic design and packaging, media and publicity, artist tour support, in-store promotion and digital signage plus ancillary products such as apparel and other artist souvenir items," said Eric So, Synergex Vice-President, Corporate Strategy. "It's our intention to export our expertise in all our businesses and becoming the complete comprehensive distribution company in the region," So added.

"We are excited to partner with Canada's best international distributor," added Dominique Zgarka, President of KOCH. "As a result of its world-class distribution model and its advanced marketing services, Synergex is an ideal partner for Latin America, Mexico and the Caribbean. Our artists and our label and studio partners are very excited about the expansion of our services to include Latin America. This has been a very difficult market for all our partners to operate within. Synergex provides KOCH the best solution we could have ever wished for."

The October 1st, 2007 launch will start with seven music labels ranging from metal, hard rock, dance, electronic, classical, jazz, easy listening, urban, hip hop and pop repertoire plus five video studios specializing in opera, classic American, Canadian, French, Spanish and Portuguese movies, music videos and documentaries.

About KOCH Entertainment Canada

Toronto-based KOCH Entertainment Canada has been the independent market leader in Canadian distribution since opening in 1995. Its video roster includes World Wrestling Entertainment, Gaiam, KOCH Classiques, Kultur, Passport, Classic Rock as well as the majority of America's top independent video studios. Its music label roster includes: KOCH Records, Hopeless Records, Putumayo World Music, Metal Blade, Relapse Records, Bloodshot Records, BBE Music, Stones Throw, OM, Thrive, Savoy Jazz, Denon Kinkysweet, Detroit Public Television, Foreign Media Group and many more. KOCH Entertainment Canada is a wholly owned division of Entertainment One Ltd., which is listed on the London Stock Exchange's AIM market (ticker symbol "ETO"). For more information, please visit the Company's websites at www.kochent.com and www.entertainmentonegroup.com.

About Synergex Corporation

Synergex provides solutions and services specifically designed to meet industry, service and business objectives. Synergex enables clients to experience flawless execution and visible results on deliverables that optimize developmental growth and business organization.

Through incorporating innovative service-oriented structures and technological developments, Synergex offers product solutions in areas such as distribution, retail, technology, and business information. These solutions enable companies to increase efficiency and improve their performance while building a competitive advantage. Synergex' vast diversified commercial services and solutions unlock value in the specific areas of logistics, business strategy, digital media, RFID, and technology.

Headquartered in Mississauga, Ontario, with operations across North, Central and South America, Synergex serves a broad base of customers that includes a number of multinational enterprises. Synergex is listed on the Toronto Stock Exchange and trades under the symbol SYX. For further information, please visit www.syx.ca.

Contact Information

  • Synergex Corporation
    David Aiello
    President & CEO
    (905) 565-1212
    or
    Synergex Corporation
    Eric So
    Vice President, Corporate Strategy
    (905) 740-3274
    Website: www.syx.ca