SOURCE: Synergy Brands

September 28, 2005 08:00 ET

Synergy Brands Cigar Operation to Sell Cigars Online Through Overstock.com

MIAMI, FL -- (MARKET WIRE) -- September 28, 2005 -- Synergy Brands (NASDAQ: SYBR) today announced its Florida-based subsidiary Gran Reserve Corporation (GRC) began selling premium cigars through a supply agreement with www.overstock.com, a leading online retailer. GRC intends to promote its private label brands as well as customized cigar offerings for any occasion.

Bill Rancic, former president of Cigars around the World and a Synergy director, assisted GRC in developing its relationship with this partner. Mr. Rancic said: "This presents unique opportunities to GRC, especially in its wholesaling sector by creating an online market for its wholesale activities." Stephen Barbella, President of GRC, added, "This relationship is expected to allow us to service a wider audience who can experience the quality of a premium Cigar at better pricing."

GRC continues to seek the development of online partnerships to expand the sale of its wide selection of Premium Cigars.

About Overstock.com, Inc.

Overstock.com, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ National Market System and can be found online at http://www.overstock.com.

FORWARD-LOOKING STATEMENTS

This press release and company review and assumptions made regarding the financial figures and other information, referenced and presented, state and reflect assumptions, expectations, projections, intentions and/or beliefs about past and future events that are intended in part as "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate to historical or current facts. They use words such as "anticipate," "estimate," "project," "forecast," "may," "will," "should," "expect," "assume," and other deviations thereof and other words of similar meaning. In particular these include, but are not limited to, if any, statements reflecting the projected revenues, earnings, profit and loss of the Company and associated costs. Any or all of the Company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. For a description of many of these risks and uncertainties, please refer to the company's filings with the U.S. Securities & Exchange Commission (www.sec.gov) including Forms 10K and 10Q.

Contact Information

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    Amy Ruffalo
    Martin E. Janis & Co., Inc.
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