SOURCE: Engine Group

Engine Group

January 21, 2016 10:14 ET

Synergy Launches Entertainment Division

Arnon Woolfson Appointed Head of Entertainment

LONDON, UNITED KINGDOM--(Marketwired - January 21, 2016) - Synergy, the award-winning sports marketing agency, today announced the launch of a new division specializing in creating Entertainment strategies, partnerships and campaigns. The new division will be led by renowned entertainment specialist Arnon Woolfson, who will have a global remit, reporting to Synergy CEO Tim Crow in London.

Woolfson has a 15-year track record in music, marketing and entertainment, focused on creating strategies for brands, artists and labels. Some high profile campaigns Woolfson has worked on include the Official Anthem for FIFA World Cup, Brazil (2014) with Avicii, Wyclef, Santana and Alexandre Pires, The Vaccines 'Wetsuit' campaign which became the world's first ever Instagram video and Mini's 50th Year celebrations featuring Paul Weller and Calvin Harris 

"This is something I've wanted to do for years" said Woolfson. "Synergy's capability, creativity and digitally-led innovation provides the perfect platform for a better Music & Entertainment agency offering for brands and rights owners. And being part of The Engine Group, with its roster of complementary agencies, means that Synergy can provide additional highly relevant services that no other Music & Entertainment agency can deliver."

"The Entertainment agency ecosystem is ripe for disruption," said Crow. "There's a lot of selling and a lot of doing but a real shortage of strategic capability and integrated campaign planning and delivery. Arnon's industry-leading experience from strategy to delivery makes him the perfect person to fill that gap and perfectly complements our model."

Synergy works worldwide with clients including BMW, Coca-Cola and MasterCard on global marquee events such as the Olympic Games, the UEFA Champions League and the Ryder Cup. Synergy's move into Entertainment comes just two months after the agency opened its first office outside the UK, in New York, in November 2015. 

Synergy is part of the Engine Group, the global marketing services network which is growing rapidly following its acquisition by Lake Capital in August 2014, with more than 2,000 employees across the U.S., U.K. and Asia.


2007-2016: Founder -- Howling Wolf Group 

Entertainment marketing consultancy & music production services for brands, sporting bodies, broadcasters and the entertainment business.

Clients included BBC, Beats By Dre, FIFA World Cup Brazil, Sony Music, Polar Music Prize, Universal Music.

2012-14: Founding Director, BigEars Digital Services

Music technology start-up focused on tracking music usage across TV and online platforms globally. Raised $4 million funding from investors and succeeded in attracting global buy-in from the music and TV industries.

2010-2013: Head of Content, Rights & IP, Anomaly

Global role acquiring, creating and exploiting content across music, film, gaming & publishing for clients, whilst developing IP and providing award-winning marketing services. Clients included Budweiser, Converse, Skype, Sony Electronics, Sony Music.

2007-2009: Director of Alliances EMEA, Sony Music International

Developed partnerships and alliances between blue-chip global brands and artists. Projects included Mini 50th birthday at Silverstone featuring Calvin Harris & Paul Weller, The Hilfiger Sessions for Tommy Hilfiger featuring Wyclef Jean, and P!nk with T-Mobile in Trafalgar Square.

2006-2007: Director of Brands & Agencies, Entertainment Media Research

Heading up the Brands & Agencies division of Europe's leading Music & Entertainment Research Company.

2002-2007: Executive Producer & Business Director, Sanctuary Group PLC

Developed music and artist-based strategies for brands, and produced music for brands, broadcasters and event owners. Clients included Coca Cola, Nestle, O2, Orange, BBC, ITV, Sky, Arsenal, Chelsea and Manchester City.


Synergy is dedicated to creating the world's most innovative and effective sports and entertainment marketing. Founded in 1984, and with offices in London and New York, Synergy works worldwide from strategy to delivery for clients including BMW, Coca-Cola, MasterCard and more. For more information, visit


Engine Group is a global marketing services network of specialist communication agencies that transforms brands through its unique collaborative culture and business approach. The individual agency brands within the network covers a vast range of marketing services including strategy, digital marketing, social media, advertising, public relations, and content creation and production. With operating hubs in the US, UK and Asia, the agencies within the network include Synergy, Deep Focus, Trailer Park, ORC International and MHP Communications. The group's client portfolio ranges from top brands such as Unilever, Santander and Kimberly-Clark to all the major entertainment studios including Warner Bros., Disney and 20th Century Fox. More information is available at

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