Syniverse Technologies
NYSE : SVR

September 27, 2005 04:59 ET

Syniverse Technologies Mobile Marketing Solution Added to Army National Guard Recruitment Campaign

SAN FRANCISCO--(CCNMatthews - Sep 27, 2005) -

News Summary: Syniverse secures contract to provide large scale, opt-in, short code SMS campaign for LM&O Advertising, the agency of record for the Army National Guard.

Syniverse Technologies (NYSE:SVR), a leading provider of mission-critical technology services to wireless telecommunications companies worldwide, today announced it has signed an agreement with LM&O Advertising, based in Arlington, Virginia, to provide its new Mobile Marketing solution as part of the agency's integrated marketing campaign for the Army National Guard.

Syniverse's Mobile Marketing solution is a two-way message broadcasting administration tool that enables delivery of time-sensitive information via text messaging, simultaneously and in near real-time.

Earlier this year, Syniverse's first generation solution, Alert Notification, was selected by wireless carrier members of CTIA to distribute AMBER Alert messages from the National Center for Missing and Exploited Children to wireless devices.

LM&O Advertising created the Army National Guard's current national recruiting multi-media campaign, which includes direct mail, print advertisements, radio ads, TV and movie theater spots and sales support materials. LM&O plans to supplement the campaign with the use of opt-in, short codes delivered by Syniverse's SMS-based Mobile Marketing solution. Short codes are five-digit numbers that can receive SMS messages just like regular 10-digit phone numbers.

"Our agreement with LM&O to enhance their multi-media campaign for the Army National Guard using our short code mobile marketing platform is an opportunity for Syniverse to expand our capabilities to wireless enterprise applications," said Syniverse Vice President - Business Development, Linda Hermansen. "Short codes continue to gain popularity in North America as an additional way for marketers to ask consumers to respond to advertising. Based on the success of short codes in Europe, it is expected that short codes will drive SMS usage in the United States."

"We met with several messaging companies before selecting Syniverse Technologies to provide the short code SMS support for our Army National Guard account," said a representative of LM&O. "This is a key account for our agency, so experience and stability were top priorities in choosing a messaging provider. Their long-term reputation as the industry's cross-carrier solutions provider, combined with their connectivity to nearly all of the wireless carriers in the United States made Syniverse the clear choice for our program."

The short code campaign is expected to launch October 1, 2005 in all 50 states and four U.S. territories.

About Syniverse

Syniverse is a leading provider of mission-critical technology services to wireless telecommunications companies worldwide. Syniverse solutions simplify technology complexities by integrating disparate carriers' systems and networks in order to provide seamless global voice and data communications to wireless subscribers. Carriers leverage Syniverse's integrated suite of services to solve their most complex technology challenges and to facilitate the rapid deployment of next generation wireless services. Syniverse provides services to over 330 telecommunications carriers in approximately 44 countries, including the ten largest U.S. wireless carriers and six of the ten largest international wireless carriers. Headquartered in Tampa, Fla., U.S.A., Syniverse has offices in major cities throughout North America, The Netherlands and the United Kingdom and a global sales force in the United Kingdom, Luxembourg, Italy, China, Hong Kong, Brazil, Slovakia and India. For more information, visit http://www.syniverse.com

Cautions about Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements regarding the Company's plans, intentions and expectations. Such statements are inherently subject to a variety of risks and uncertainties that could cause actual results to differ materially from those projected. Given these concerns, investors and analysts should not place undue reliance on forward-looking statements.

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