Syniverse Technologies

Preferred Voice, Inc.
OTC Bulletin Board : PFVI

September 27, 2005 04:59 ET

Syniverse Technologies and Preferred Voice to Offer Ringback Service to Mobile Operators

SAN FRANCISCO--(CCNMatthews - Sep 27, 2005) -

News Summary: Syniverse and Preferred Voice to co-market network-based ringback services to wireless carriers.

Syniverse Technologies (NYSE:SVR), a leading provider of mission-critical technology services to wireless telecommunications companies worldwide, announced today it has formed a sales and marketing alliance with Preferred Voice, Inc. (PVI) (OTCBB:PFVI), a leading provider of mobile personalization services, to offer ringback service to mobile operators.

Preferred Voice launched the first commercially available ringback service in the United States in late 2004. Ringbacks enable users to choose an audio file that callers listen to while the phone is ringing, replacing traditional rings. The service allows for personalization, particularly popular to the youth market.

"Our long-term, trusted relationships with all of the carriers in North America make us the logical partner for Preferred Voice to expand their reach. Their managed service approach and proven architecture is attractive to wireless carriers. Based on the rapid adoption of ringback service taking place in Asia, we are confident that this will be a beneficial partnership for both companies," said Michael O'Brien, vice president-marketing, Syniverse.

"Syniverse is a highly regarded provider of network services and the quality and quantity of their business and technical relationships with carriers in North America is unmatched," said Ron Maness, senior vice president - platform sales, Preferred Voice. "Based on our initial launches, we know that many carriers in second and third tier markets are looking for revenue-producing opportunities that are competitive with larger carriers. Since ringback service is based on the wildly popular concept of personalization and mobile music, we believe our service, combined with Syniverse's customer support and co-marketing could be one of the fastest growing mobile services this year."

About Syniverse

Syniverse is a leading provider of mission-critical technology services to wireless telecommunications companies worldwide. Syniverse solutions simplify technology complexities by integrating disparate carriers' systems and networks in order to provide seamless global voice and data communications to wireless subscribers. Carriers leverage Syniverse's integrated suite of services to solve their most complex technology challenges and to facilitate the rapid deployment of next generation wireless services. Syniverse provides services to over 330 telecommunications carriers in approximately 44 countries, including the ten largest U.S. wireless carriers and six of the ten largest international wireless carriers. Headquartered in Tampa, Fla., U.S.A., Syniverse has offices in major cities throughout North America, The Netherlands and the United Kingdom and a global sales force in the United Kingdom, Luxembourg, Italy, China, Hong Kong, Brazil, Slovakia and India. For more information, visit

About Preferred Voice

Preferred Voice, based in Dallas, Texas, is a leading provider of entertainment and personalization services for wireless, wireline, virtual and facility based telecommunications carriers. Preferred's My Phone Services Suite includes tightly integrated products like Advanced Networking Address Book, Voice Activated Dialing, Push2Connect conferencing, SmartLine and Rockin' Ringback. For more information, visit

Cautions about Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements regarding the Company's plans, intentions and expectations. Such statements are inherently subject to a variety of risks and uncertainties that could cause actual results to differ materially from those projected. Given these concerns, investors and analysts should not place undue reliance on forward-looking statements.

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