SOURCE: Syntonic

Syntonic

January 05, 2015 10:00 ET

Syntonic Accelerates Growth of Sponsored Data Market in U.S. and Europe

Connected Services Mobile Platform Leader Addresses Industry Needs With Native Application Support for Sponsored Data

LAS VEGAS, NV--(Marketwired - Jan 5, 2015) - AT&T Developer Summit - Syntonic, a sponsored data and connected services mobile platform services provider, today announced cross-mobile operator, native application support and other enhancements that promise to advance the sponsored data market in the U.S. and Europe. Syntonic made the announcement at the annual AT&T Developer Summit in Las Vegas, where Sponsored Data is among the featured topics and speaking sessions.

The Syntonic Freeway Development Toolkit provides application developers new consumer value by enabling native application support for sponsored data. Now, Android and iOS application developers and brands large and small can directly integrate Syntonic connected services to provide client application functionality to differentiate their offerings. Native application support for sponsored data improves customer acquisition, engagement and monetization for everything from in-app purchases to subscriptions and promotions.

"We expect 2015 to be a watershed year in the mainstream adoption of sponsored data for consumer, enterprise, education and other markets," explained Syntonic CEO Gary Greenbaum. "With hundreds of thousands of iOS and Android app developers, the addressable sponsored data market is boundless, and we're now providing mobile developers with a new way to differentiate their applications by bundling connectivity with their applications or content."

The Syntonic Freeway Development Toolkit supports applications built for Android and iOS mobile devices, including the Apple iPad and the iPhone 6. This new cross-platform, multi-carrier native application toolkit includes a software development kit (SDK) powered by Syntonic's Connected Services Platform (CSP). The Syntonic CSP, a cloud-based content delivery and access system, couples mobile content with 4G network connectivity to provide consumers with access to free and premium mobile content without affecting their data plans. The company has applied more than 25 years of collective experience to Syntonic Data Compression(SM) to make sponsored data cost-efficient for application developers.

In October 2014, Syntonic announced the commercial availability of Freeway by Syntonic(SM), a consumer sponsored data service that provides access to select mobile content. Expedia's online travel site, Expedia.com, and the independent film studio BBA, producers of Frank vs. God, are among the many brands participating in Freeway by Syntonic.

Syntonic will continue to offer the Freeway by Syntonic service on the App Store(SM) and Google Play™, but with the Syntonic Freeway Development Toolkit the company is expanding its consumer sponsored data strategy beyond sponsoring mobile web content to support native applications.

"Content partners and application developers have asked us to provide native support for sponsored data services through flexible and readily implemented APIs," said Rahul Agarwal, CTO for Syntonic. "The Syntonic Freeway Development Toolkit makes it simple for application developers to employ sponsored data in their native apps, only requiring a few lines of code to have the sponsored application work across all Syntonic supported mobile operators."

"The Freeway Development Toolkit implements patent-pending technology including dynamic Syntonic Data Compression for improved user experience at reduced mobile carriage cost to the developers," added Agarwal. "Application developers can use Syntonic's Freeway administrative portal or integrate with the CSP APIs to receive detailed usage analytics and provision user access policies."

For more information and access to the Syntonic Freeway Development Toolkit, please contact Syntonic at info@syntonic.com.

About Syntonic
Syntonic is a platform service provider that bundles content with mobile data connectivity to enable commercial content-models for monetizing access on mobile devices. Syntonic provides multi-carrier sponsored data, and other connected services that create new revenue opportunities for content publishers, applications developers, mobile operators, device manufacturers, system providers, and others in the mobile value chain. As an in-network, cloud-managed service, the Syntonic Connected Services Platform supports any network application and mobile computing device without requiring any modifications to the device, application, or delivery network. For more information on how Syntonic can enhance your business, please contact: info@syntonic.com.

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