SOURCE: Smoky Market Foods, Inc.

Smoky Market Foods, Inc.

November 17, 2011 13:59 ET

SYSCO of Iowa Begins Selling Smoky Market Salmon

Exclusive Brokerage of All Products Given for State -- Potential for National SYSCO Deal

WEBSTER CITY, IA--(Marketwire - Nov 17, 2011) - Smoky Market Foods, Inc. (PINKSHEETS: SMKY) (OTCQB: SMKY) announced today it has launched into wholesale foodservice distribution and formed a special brokerage relationship with SYSCO Foodservice of Iowa. SYSCO is the global leader in foodservice distribution and the company got the opportunity to present its salmon program to SYSCO of Iowa. Eddie Feintech, CEO of Smoky Market Foods, Inc., stated: "The executive chef and staff loved the unique quality of our Smoke-Baked salmon and bought our program on the spot. We shipped their initial order on November 10th and presented our program to all their Iowa reps at their holiday sales event on November 11th and cases of Smoky Market salmon are beginning to be sold." Highlights of the distribution program with SYSCO of Iowa include:

  • SYSCO of Iowa, a division company of SYSCO Foodservice, is selling Smoky Market entrée fillets, whole platter fillets and flaked salmon. In 2012, they anticipate adding some of the company's other protein items to their inventory offering.

  • SYSCO of Iowa is functioning as "the" broker for Smoky Market foodservice for Iowa and has been awarded exclusive distribution rights for the state, which agreement further includes the direct introductions to other SYSCO division companies in the surrounding states. The objective of this campaign is to develop distribution of Smoky Market products through all SYSCO divisions nationwide, and possibly the continuation of exclusive representation.

  • Assuming the company's relationship with SYSCO evolves as anticipated, SYSCO would be offered exclusive distribution of the company's Smoky Kosher line, as well as distribution to the BarBQ Diner outlets when the company launches the fast-casual dining "Franship" concept.

The company can grow its revenue cash flow and become solidly profitable through success with wholesale distribution from production capacity of its existing smoker-oven system. Said Mr. Feintech, "We can support several additional SYSCO companies with our existing capacity, which will greatly facilitate the sale of our Preferred Stock offering to finance more ovens for expansion of sales on a national and international basis, to include distribution into Canada." SYSCO of Iowa has over 80 sales reps developing distribution for Smoky Market salmon throughout the state and the senior staff will soon begin to make introductions to other SYSCO division companies under the exclusive sales/brokerage agreement.

Smoky Market Foods, Inc. is a producer and distributor of a complete line of real Smoke-Baked™ foods that are prepared authentically using a unique wood-burning oven system, and sold under the brand name of Smoky Market®. Because of its proprietary wood-burning oven technology, which burns freshly-cut hickory and apple timber to impart a genuine smoky flavor, the company's Smoke-Baked meat and fish are truly prepared the old-fashioned way, without the use of any additives or chemical preservatives. This aspect of quality wholesomeness in prepared food processing is a market niche feature. Smoky Market Foods, Inc. intends to build national brand distribution for its smoked foods through multiple channels of marketing that include wholesale and retail distribution, and through development of a chain of BarBQ Diner modular restaurants that do not cook raw food on site.

Statements in this news release regarding future financial and operating results, future growth in research and development programs, potential applications of our technology, opportunities for the company and any other statements about the future expectations, beliefs, goals, plans, or prospects expressed by management constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including statements containing the words "will," "believes," "plans," "anticipates," "expects," "estimates," and similar expressions) should also be considered to be forward-looking statements. There are a number of important factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including: our limited operating history, need for future capital and need to enter into relationships with retailers for retail merchandising business, supply and distribution risks, risks inherent in the development and commercialization of potential products, protection of our intellectual property, and economic conditions generally. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in the company's periodic reports, including the company's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Forward-looking statements are based on the beliefs, opinions, and expectations of the company's management at the time they are made, and the company does not assume any obligation to update its forward-looking statements if those beliefs, opinions, expectations, or other circumstances should change.

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