TORONTO--(Marketwire - Nov 26, 2012) - The shelf life of the average tweet is less than three hours. For many marketers and community managers, capturing the attention of audiences and influencers within such a narrow window of time is becoming more difficult. Sysomos, the industry leader in social media monitoring and analytics software, has introduced Best Time To Tweet, a new feature to its MAP (Media Analysis Platform) and Heartbeat products. Subscribers can now pinpoint when their followers are interacting on Twitter and then find the best window of time to tweet.
The new Best Time To Tweet enhancement gives the day of the week and the time of the day when followers of a particular brand or company are most active and displays a calendar view of the best time for Twitter engagement based on followers' activity. It looks at followers' engagement over the past month and provides a color-coded chart to show when they are most active.
Sysomos recently found that over 90% of all re-tweets happen within the first hour of a tweet being published. This means poorly timed content can miss an audience completely, no matter how much value the tweet offers. For marketers, community managers and customer service professionals who rely on Twitter as a key channel in their campaigns and communication strategies, the Best Time To Tweet feature helps to optimize audience engagement and content-sharing.
The Best Time To Tweet feature gives users a quick and easy way to gauge the optimal times to connect with their community during the week.
Quote from Sheldon Levine, Sysomos Community Manager
"This is a really exciting feature for anyone who runs a brand's Twitter account. We've seen a lot of research in the past from multiple sources that shows when Twitter users in general are most active (and subsequently when the best time to reach them is), but all that information is usually just an average.
"Now we're giving brands the ability to know when their specific community is most active. No more using other people's data and trying to make it fit with your audience, as the Best Time To Tweet function gives you information that is very specific to you and your Twitter audience."
Sysomos, a Marketwire company, brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.
Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources.
Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.