SAN FRANCISCO, CA--(Marketwired - Oct 18, 2016) - Sysomos, the social intelligence company powered by data science, received the "Editors' Choice" award from PCMag, the leading global reviewer of consumer electronics, business software and internet technology products, for its "complete and capable set of social listening and influencer identification tools with enterprise performance."
PCMag's latest review of social media analytics tools found that Sysomos "can do it all," from social media monitoring and influencer identification, to smart social marketing and targeted social research.
Sysomos' "breadth of data is head-and-shoulders above the competition," noted PCMag editor and reviewer, Rob Marvin. "Sysomos is the only tool that marries [social media management] with audience-specific ad and marketing analytics."
PCMag highlighted several of Sysomos' leading products and noted key features and capabilities:
- Campaign Intelligence and Audience Engagement: Paid Social Analytics, a Facebook and Instagram analytics suite provides a "single view of all paid social content, aggregating all active brands and accounts to identify top-performing campaigns and drive engagement."
- Advanced Social Listening: Heartbeat and MAP, Sysomos' flagship monitoring and research tools, includes the "most innovative feature," Tweet Life, which allows users to "quantify the radioactive representation of how viral a post is over time." MAP's search functionality is "on par with the best social features" in the industry.
- Social Media Marketing: Expion, a "social media marketing, campaign management and audience engagement platform...[has] not only a powerhouse social publishing and scheduling suite, but a host of marketing-specific analytics and ROI metrics on both paid and organic content."
"In today's complex digital landscape, gathering disparate information from earned, owned or paid channels is not enough," explains Sysomos chief executive officer, Peter Heffring. "You must have comprehensive social insights from an integrated platform to make smart business decisions. This recognition from PCMag for the second time this year reflects our commitment to providing best-in-class solutions that are essential in today's marketing landscape."
As Marvin notes, "Across the social listening and influencer identification spectrum, businesses need to be able to search and analyze millions of social conversations, hashtags and users, and then actually use that information to reach new customers and run effective campaigns... no social analytics tool does this better for enterprise-scale social data than Sysomos."
Click here to read PCMag's complete review of Sysomos. To learn more about Sysomos' suite of products, or to schedule a demo, please click here.
Sysomos is the global leader in social marketing and analytics. Sysomos is the only unified, integrated platform that combines the ability to listen, curate, engage, publish, and analyze social content in real-time in one view. With Sysomos, brands and agencies are empowered to turn data driven insights into actionable customer engagement opportunities across the business. Sysomos serves more than 1200 customers including the world's top agencies and 80 percent of global brands providing social intelligence to enhance customer experience. Learn more at Sysomos.com.