SOURCE: Marketwire


November 10, 2011 14:00 ET

Sysomos, Catherine Allen Host Marketing Strategy Webinar, "How to Read Your Campaign Compass"

November 17 Event and New White Paper Teach Attendees How to Leverage the Social Universe to Guide and Make Adjustments to Marketing and Promotional Campaign Strategies on the Fly

TORONTO--(Marketwire - Nov 10, 2011) - Catherine Allen, vice president at SHIFT Communications, with co-host Nygel Weishar, Sysomos' social media and community relations specialist, present "How to Read Your Campaign Compass," a free one-hour webinar on November 17. The session will illustrate best practices and tactics for companies looking to use social media to boost customer satisfaction and retention while reducing costs and inefficiencies.

Social media channels can help gauge the effectiveness and audience response to online and offline marketing and promotional campaigns in real-time. This webinar, together with a new white paper from Sysomos, "Social Media: Your Marketing and Promotional Campaign Compass," will demonstrate how to use social media monitoring to track and impact campaign performance using insights gleaned from the social sphere. Attendees will learn more about:

  • Identifying what to measure
  • How to use brand awareness metrics to assess and make changes to marketing strategies
  • The 7 ways to use social media monitoring as a marketing campaign compass

Webinar details:

  • What: Free webinar "How to Read Your Campaign Compass" (#blsm)
  • When: Thursday, November 17, 2011, 11 a.m. PST / 2 p.m. EST. Note: The session is 60 minutes in length and is archived for later viewing. All registrants receive access to the archived webinars.
  • Who: Catherine Allen (@SHIFTcomm), vice president at SHIFT Communications, and co-host Nygel Weishar (@nweishar), Sysomos' social media and community relations specialist
  • To Register: Click here to register for "How to Read Your Campaign Compass"


About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

About Catherine Allen
Catherine advises start-ups and established companies on public relations and social media strategies. ZDNet readers voted SHIFT Communications the savviest social PR agency, and Catherine is tapped frequently to present to communication organizations on the topics of PR and social media. Her programs have won recognition from the Society for New Communications Research and the New England Publicity Club's Bell Ringer Awards program. SHIFT Communications can be found on the web at or on Twitter by following @SHIFTcomm.

About the Sysomos business library for social media
The Sysomos business library for social media contains a compilation of white papers, reports, webinars and more, designed to help organizations expand their thinking about social media and capitalize on conversations to impact every area of their business. Through real-world applications, organizations can discover how social media insights can be applied in the areas of campaign promotion and management, customer service, product and offer development and sales. The business library also contains in-depth resources for agencies and information about social media monitoring and research products to assist organizations in ramping up their social media efforts.

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