SOURCE: Marketwired

Marketwired

April 09, 2014 14:25 ET

Sysomos and Clarabridge Join Forces to Deliver Powerful Multi-Channel Customer Analytics

Technology Partnership Pairs Cutting-Edge Social Intelligence With Unparalleled Customer Insights

TORONTO, ON and RESTON, VA--(Marketwired - April 09, 2014) - Sysomos, a Marketwired company and leader in social intelligence, and Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands, today announced a strategic technology partnership to deliver a new level of social intelligence and analytics driving key business decisions and strategies. Sysomos will share its comprehensive social data with Clarabridge's award-winning intelligent CEM solution, resulting in a seamless integration of social monitoring and intelligence with multi-source analytics and consumer engagement at an enterprise scale. 

"Creating the ultimate customer experience begins with listening to feedback and understanding the sentiment behind it," said Jim Delaney, Marketwired CEO. "This partnership with Clarabridge, a recognized leader in CEM, gives enterprise-level businesses and large brands an integrated solution that provides deeper insight into the attitudes of their target audiences."

The combined offering from this partnership enables clients to listen to all conversations across all channels -- whether in the form of a survey, call center notes, emails, chat, or social conversations -- and to gain valuable insights about engagement with and about a brand. Decision-making aimed at optimizing customer experience, loyalty and satisfaction becomes more focused and meaningful.

"Brands today live and breathe by listening to customer feedback, leveraging it to drive their messaging and content, and engaging with them in real-time," said Sid Banerjee, Clarabridge CEO. "Our partnership with Sysomos delivers a vast scope of social media data and intelligence that, combined with customer feedback from all channels-and teamed with deep analytics ready for action throughout the organization-gives clients an enhanced perspective on their business. More specifically, Clarabridge now offers an even more complete, 360-degree view of the customer experience."

Thanks to the partnership between Sysomos and Clarabridge, brands and businesses will begin receiving access to social monitoring and intelligence alongside deep, multi-source analytics and consumer engagement solutions at enterprise scale at the end of April.

About Sysomos
Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring engine that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources through the use of contextual text analytics and data mining technology. To learn more about Sysomos and its products, please visit: www.Sysomos.com.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

About Clarabridge
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI; and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the seventh-fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Choice Hotels, Dell, Expedia, E.ON, Fidelity, Government of British Columbia, Intuit, J.D. Power, L'Oréal USA, PetSmart, QVC Inc., Sage North America, United Airlines, Walgreens, and Wendy's International. Clarabridge is privately held with offices in Reston, VA, San Francisco, CA, Miami, FL, and London, UK. For more information, visit www.clarabridge.com.

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