SOURCE: Sysomos


October 22, 2014 11:14 ET

Sysomos Drives Growth With Key Talent and Leading-Edge Infrastructure

Brian Kissel and Lauren Vaccarello Add Technology Firepower to Executive Team

TORONTO, ON--(Marketwired - October 22, 2014) - Sysomos, a global leader in social intelligence, announced today significant investments in technology and talent to support a 500% increase in customer demand for its platform on key accounts, including the top five brands on Interbrand's list of the 100 best global brands. The move sates the voracious appetite among brand marketers to analyze the increasing amount of social media data and insights available through the company's platform. Sysomos also welcomes two strategic hires in the Silicon Valley area to its executive leadership team to develop new products and bring them to market. Brian Kissel joins as executive vice president of product and Lauren Vaccarello has been added as senior vice president of marketing. Both bring essential expertise and vision to leverage the upgraded infrastructure and data available through the Sysomos platform.

To accommodate the continually increasing volume of social data Sysomos processes -- currently 1.7 petabytes, or the equivalent of 13.6 million CDs of data -- the company is building out a Grid computing architecture. The new Grid infrastructure will analyze over a trillion follower relationships in a single calculation and process nearly a billion conversations per day. Earlier this year, Sysomos announced significant data partnerships to provide Sysomos MAP and Heartbeat users with access to the Tumblr firehose, Tickr data, and Clarabridge customer experience data and analytics. 

As enterprises become more reliant on the intelligent insights that can be culled from the Sysomos platform to drive business decisions, Kissel and Vaccarello, along with recently announced new hire Amber Naslund, will usher in the next wave of growth for Sysomos at a pivotal time in the social media industry. The newest additions to Sysomos' leadership will keep the company ahead of the data growth trajectory by tapping expanding data sources and developing innovative products to drive deeper analytic insights for Sysomos clients.

"We're building a top-level leadership team to help businesses navigate the explosion of social data and how to better drive critical branding, marketing and sales decisions. Brian and Lauren bring with them stellar reputations, impressive business acumen and a passion for innovative technology that will provide tremendous value to our customers," said Jim Delaney, CEO of Sysomos' parent company, Marketwired. "The addition of such highly respected Silicon Valley based talent is indicative of Sysomos' tremendous growth."

Kissel's addition accompanies Sysomos' migration to a Grid infrastructure. Kissel brings a solid background in enterprise product development and innovation strategy as he works to expand the Sysomos product suite with an emphasis on client success and user experience. He will focus on leveraging technology to improve Sysomos business outcomes and productivity. Kissel's experiences include cross-functional leadership positions in high growth public and private companies, including 24/7, Juniper Networks, and CheckFree. 

"We have collected as much data in the past six months as we have in the past six years," said Kissel. "We are building a sophisticated infrastructure and application platform to continue providing our customers with powerful analytics, tools, and insights delivered at the speed of the social web."

Vaccarello's arrival also signals a key growth point for Sysomos as the company expands its capabilities and extends its footprint into new markets. She is an accomplished digital marketing executive who hails most recently from AdRoll as vice president of marketing, and Salesforce where she served as head of online marketing. She is also the author of two books on performance marketing, a regarded expert in the advertising technology space, and a leader setting a positive example for women in technology careers. Vaccarello was recently name by the San Francisco Business Times as a 2014 Woman of Influence.

"Sysomos is the high growth company with a visionary product roadmap that is any marketer's dream," said Vaccarello. "We've just scratched the surface of what can be done with social data, and I'm thrilled to be part of the team that is driving the future of the industry."

About Sysomos
Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring platform that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter and other social networks, message boards, wikis and major news sources through the use of proprietary contextual text analytics and data mining technology.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired (@Marketwired) is an innovative, social communications company offering best-in-class global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity ( which manages the private equity activities of OMERS Administration Cooperation and today has $6.4B of investments under its management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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