SOURCE: Marketwire

Marketwire

July 29, 2011 11:30 ET

Sysomos Launches Business Library for Social Media

Online Content Resource Offers Unexpected Tips and Business Applications for Social Media and Social Media Monitoring

TORONTO--(Marketwire - Jul 29, 2011) - Sysomos is introducing its online content resource and business library, designed to help professionals in many disciplines leverage the power of social media and social media monitoring. The Sysomos business library for social media provides access to white papers, reports and webinars, and features use case examples, application ideas and other unique content for those responsible for product development, customer service and sales, and professionals in digital, public relations and marketing agencies.

According to TechCrunch, Twitter users collectively send a billion tweets each week, and average 140 million tweets per day (up from 50 million tweets per day a year ago), with an average of 460,000 new Twitter accounts created every day. Facebook® has more than 500 million active users -- representing one out of every 13 people on earth -- with half logged in on any given day. Faced with these numbers, professionals of every discipline are beginning to recognize the value of listening to and engaging in the social stream. Social media is typically regarded as a channel to be owned by the communications or customer service teams within an organization, but as participation in social networks increases, and greater opportunities for brand awareness, sales and reputation management arise, it's increasingly important that social media engagement becomes a shared responsibility across an organization.

The Sysomos business library for social media was developed with input from some of today's leading experts on social media, customer service, sales, product development and digital communications. The content within the library is organized according to application and professional discipline: Campaign Promotion and Management, Customer Service, Product and Offer Development, Sales, and Agency Resources.

Titles from the library include:

  • The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative (white paper)
  • Social Media: Your Marketing and Promotional Campaign Compass (white paper)
  • Building a Business Case for Social Media. A Guidebook to the Benefits of Social Media and How to Sell it to the C-Suite (white paper)
  • Tapping the Flow: Generating Sales Leads Through the Social Stream (webinar)
  • Four Social Media Monitoring Service Models for Agencies (white paper)
  • Social Media Statistics: Changes in the Social Sphere from 2009 to 2011 (report)

Quotes:

Michael Nowlan, President and CEO, Marketwire:
"The Sysomos business library for social media is an important component of Marketwire's continuous commitment of enabling individuals and organizations to realize the value of our solutions. The social media library contains information assets to fulfill the complete spectrum for using social media insights throughout the entire enterprise, including product development, sales and customer service."

Paolina Milana, EVP, Global Marketing, Marketwire:
"Social media monitoring can help businesses appreciate the potential of social media by bringing the voice of the customer to every part of an organization. However, most organizations are still looking for the right guidance on how to succeed in doing so. The business library for social media contains the resources necessary to achieve business objectives beyond basic engagement online."

Resources

About Sysomos

Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations.

Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major new sources.

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