SOURCE: Marketwire

Marketwire

November 02, 2010 17:37 ET

Sysomos Launches Facebook Page Central, an Automated Tool to Help Businesses Manage and Moderate Their Facebook Pages

TORONTO--(Marketwire - November 2, 2010) - Sysomos, a Marketwire company and leading provider of social media monitoring and analytics, announces the launch of Facebook Page Central, the first professional tool to help organizations manage and moderate their Facebook pages. Facebook has become a valuable marketing tool used by companies to engage with their customers; however, one of the biggest challenges facing many of those companies is knowing how to effectively and efficiently manage their Facebook pages. Facebook Page Central is the solution, making it easy to moderate comments, automate tasks and run reports on single or multiple Facebook pages. 

Facebook Page Central Highlights

  • Auto-deletion of unwanted posts and spam

  • The ability to create reports about the number of posts and comments, the level of engagement, hottest topics, the most active fans and sentiment

  • Administrative notifications via e-mail when a comment is left on a Facebook page

  • Rapid notification of comments containing user-defined keywords

  • Workflow management tools to assign moderation responsibilities to team members

Quotes Attributable to Dr. Nick Koudas, Co-founder and President, Sysomos
(Click here for Nick Koudas's LinkedIn profile)

"There's no doubt more companies are embracing Facebook pages. We recognized, however, there had to be a better way to manage them other than manually, which can be a time-consuming process." 

"For anyone looking for a better way to manage Facebook Pages, Facebook Page Central makes complete sense."

"The creation of Facebook Page Central reflects how Sysomos continues to evolve and improve its services. Our product suite now includes our flagship product, MAP, which delivers analytics and in-depth reports, and Heartbeat, which provides monitoring and measurement services."

Quotes Attributable to Michael Nowlan, President and CEO, Marketwire
(Click here for Michael Nowlan's LinkedIn profile)

"In a world of ever-changing communication technologies and an increasingly complex media landscape, social media continues to seep into our day-to-day personal and business activities. There is a growing demand for tools to more effectively manage social media buzz around our clients' brands, and Sysomos answers that demand."

"For nearly 30 years, our primary goal at Marketwire has been to further our clients' communication effectiveness. Now, our Sysomos technology empowers our clients with automated tools they can use to directly manage their brand reputation, measure their communication ROI and report on their success."

"The business intelligence Sysomos offers our clients is a vital element in Marketwire's mission to advance the way the world communicates." 

ABOUT SYSOMOS

Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources.

Sysomos, Greek for "everything together," emerged from an advanced research project started in 2005 at the University of Toronto. The project led to the creation of a core content aggregation and analysis engine released as BlogScope in May 2006.

Toronto-based Sysomos was incorporated in September 2007 with the launch of MAP. An updated version of MAP was launched in June 2008. Sysomos is a subsidiary of Marketwire, Inc.

ABOUT MARKETWIRE

Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com

For more information, visit us online at www.marketwire.com and www.marketwireblog.com, or on Twitter (@marketwire).

Facebook is a trademark of Facebook Inc. The reference to Facebook does not imply any license or endorsement by Facebook Inc. to this product. There is no connection between Facebook Inc. and Sysomos.

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