SOURCE: Marketwire


August 22, 2011 12:00 ET

Sysomos, Mark Evans Host Free Webinar, "Generating Sales Leads Through the Social Stream"

August 24 Event, Together With New White Paper, Teach Attendees How to Recognize and Capture Sales Leads

TORONTO--(Marketwire - Aug 22, 2011) - Mark Evans, digital marketing, content and social media strategist, and principal with ME Consulting, with co-host Nygel Weishar, Sysomos' social media & community relations specialist, will present "Tapping the Flow: Generating Sales Leads through the Social Stream," a free one-hour webinar on August 24. This expert-led session will show attendees how to leverage real-time social media monitoring to recognize and capture timely sales leads.

Traditional sales and marketing models typically rely on long sales cycles. Identifying, nurturing and pushing leads through the sales funnel can take weeks, months, and for some industries, even years. Social media changes all of that. This webinar, together with Sysomos' new white paper, "Generating Sales Leads Through the Social Stream," will equip organizations with practical applications for reaching and targeting customers -- and competitors' customers -- with laser focus. Attendees will learn more about:

  • The top words to listen for and how to trigger alerts to the right sales personnel within your organization
  • How to recruit competitors' customers
  • Leveraging the influence of others to drive sales for your company
  • Generating leads through social media offers and promotions
  • Social media sales and marketing best practices

Webinar details:

  • What: Free webinar "Generating Sales Leads through the Social Stream" (#blsm)

  • When: Wednesday, August 24, 2011, 11 a.m. PDT / 2 p.m. EDT
    Note: The session is 60 minutes in length and is archived for later viewing. All registrants receive access to the archived webinars.

  • Who: Mark Evans (@markevans) digital marketing, content and social media strategist, and principal with ME Consulting, and co-host Nygel Weishar (@nweishar) Sysomos' social media & community relations specialist

  • To Register: Click here to register for "Tapping the Flow: Generating Sales Leads Through the Social Stream"


About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

About Mark Evans
Mark Evans is a strategic communication, content and social media strategist who creates compelling and focused messaging to help startups and fast-growing companies drive their sales and marketing activities. One of Canada's leading social media experts, Mark's experience includes more than 10 years as an award-winning technology journalist with the National Post, Globe & Mail and Bloomberg News, and four online start-ups (Blanketware, b5media, PlanetEye and Sysomos). In 2009, he was named one of Canada's best technology bloggers by ComputerWorld Canada. Mark writes several blogs, including Mark Evans Tech and the Sysomos corporate blog, and a regular column for the Globe & Mail. Mark is also one of the organizers of mesh, Canada's leading Web conference, as well as meshmarketing and meshwest.

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