SOURCE: Sysomos


August 20, 2015 09:00 ET

Sysomos Offers Marketers Anonymized and Aggregated Facebook Topic Data Through New DataSift Partnership

Sysomos to Start Telling Brands What Topics People Are Sharing About on Facebook

SAN FRANCISCO, CA--(Marketwired - Aug 20, 2015) - Sysomos, the social intelligence company powered by data science, today announced a partnership with DataSift to provide its base of more than 15,000 marketers at 1,500 companies access to anonymized and aggregated Facebook topic data on what audiences are sharing on Facebook.

Sysomos' flagship social listening and analytics products, MAP and Heartbeat, already analyze millions of online conversations every day and will soon include the addition of Facebook topic data to provide marketers extended insights into what audiences are engaging with and sharing on Facebook about events, brands, subjects and activities. This new partnership, combined with Sysomos' July acquisition of Expion, will dramatically enhance Sysomos' solution set for Facebook marketing.

"More than 1.4 billion people use Facebook to engage with what interests them, and well over half visit Facebook every day," said Lindsay Sparks, CEO of Sysomos. "The crucial addition of Facebook topic data to the Sysomos platform will enable marketers, advertisers and agencies to better understand customers; reach new, relevant audiences; and more importantly, deliver more relevant customer experiences."

Through its partnership with Facebook, DataSift processes and delivers anonymized and aggregated Facebook topic data, thereby allowing Sysomos to offer its clients a more in-depth understanding of their audiences. Facebook topic data will ultimately empower Sysomos' brands to use the information gathered to make better decisions about how they market on Facebook and other channels, build product roadmaps and even predict and monitor brand crises.

"Our goal at DataSift is to enable organizations worldwide to get real business value from the huge amount of unstructured data that is currently available to them," said Tim Barker, chief product officer, DataSift. "Companies should be able to use insights from data to answer business questions, drive decision making processes and more. Anonymized and aggregated Facebook topic data enables organizations to gain a deeper understanding of their audiences in a way that protects people's privacy. We're delighted to be partnering with Sysomos in order to offer its clients market and brand-specific intelligence on topics and content shared on Facebook."

"The availability of Facebook topic data, which is released only in aggregate, is a major leap forward in privacy protection," said Amber Naslund, SVP marketing and chief evangelist at Sysomos.

This has been a banner year for Sysomos, as the company continues to gain significant momentum as an independent leader in social intelligence. Today's announcement comes on the heels of the company's acquisition of Expion, a top social marketing platform and Facebook Marketing Partner, which adds industry-leading content management and publishing capabilities to Sysomos' data-driven analytics platform. Sysomos is a long-time Twitter Official Partner, and through Expion is now a Pinterest Marketing Partner with deep integrations with Chinese platforms WeChat and Weibo. This partnership also follows Sysomos' recent executive appointments and platform enhancements, which strengthened its data science capabilities, infrastructure, and ability to scale.

About DataSift
DataSift is the leader in Human Data Intelligence that empowers application developers to maximize the value of Human Data, in real-time. Processing more than 2 billion human-generated interactions a day, the privacy-first DataSift platform transforms Human Data into actionable intelligence without compromising consumer trust. Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift's vast ecosystem of partners includes Oracle and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at

About Sysomos
Sysomos is the social intelligence company backed by data science that gives businesses immediate context to the hundreds of millions of conversations happening online every day. The Sysomos social intelligence platform continuously decodes these conversations and news stories to give marketers real-time answers about what their customers think and feel. More than 1,400 brands and agencies, including 80 percent of the most valuable global brands, as ranked by Interbrand, trust Sysomos for their social intelligence. Sysomos has offices in seven cities worldwide, including London, New York, San Francisco and Toronto. Learn more at

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