SOURCE: Marketwire


September 14, 2011 12:00 ET

Sysomos, Paul Gillin Host Free Webinar, "Going Back to the Future: Reading the Market's Memory for Product Development Initiatives"

September 21 Event, Together With New Whitepaper, Teach Attendees How to Monitor Past and Present Social Streams to Impact the Successful Development of New Products

TORONTO--(Marketwire - Sep 14, 2011) - Paul Gillin, principal independent content management consultant and writer, with co-host Nygel Weishar, Sysomos' social media and community relations specialist, will present "Going Back to the Future: Reading the Market's Memory for Product Development Initiatives," a free one-hour webinar on September 21. This expert-led session will show attendees how to leverage real-time and in-depth social media monitoring to impact the successful development of new products.

Product development is one of the most costly, time-consuming, and risky aspects of a business. Bringing the wrong product to market can mean millions in lost time, revenue and human resources. Today's smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. This webinar, together with Sysomos' new white paper, "The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative," will equip organizations with practical applications for using long-term social media monitoring as a form of market research to track industry trends to drive successful product development. Attendees will learn more about how to:

  • Identify trends and target markets as they evolve to help you bring new products and product features to market at the right time and to the right audience
  • Track the evolution of public perception of your product and brand
  • Spot seasonal shopping and buying trends
  • Establish benchmarks for how long it will take for a new product to catch on and begin generating buzz on the social web

Webinar details:

  • What: Free webinar "Going Back to the Future: Reading the Market's Memory for Product Development Initiatives" (#blsm)
  • When: Wednesday, September 21, 2011, 10 a.m. PDT / 1 p.m. EDT
    Note: The session is 60 minutes in length and is archived for later viewing. All registrants receive access to the archived webinars.
  • Who: Paul Gillin (@pgillin) principal independent content management consultant and writer, and co-host Nygel Weishar (@nweishar) Sysomos' social media & community relations specialist


About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

About Paul Gillin
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in helping business-to-business marketers use social media and quality content to reach customers. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January, 2011). Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His website is and he blogs at

About the Sysomos business library for social media
The Sysomos business library for social media contains a compilation of white papers, reports, webinars and more, designed to help organizations expand their thinking about social media and capitalize on conversations to impact every area of their business. Through real-world applications, organizations can discover how social media insights can be applied in the areas of campaign promotion and management, customer service, product and offer development and sales. The business library also contains in-depth resources for agencies and information about social media monitoring and research products to assist organizations in ramping up their social media efforts.

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