SOURCE: Sysomos


October 02, 2014 10:15 ET

Sysomos Poised for Rapid Growth, Hires Key Social Business Talent

Amber Naslund Joins Executive Team to Propel Continued Industry Leadership

TORONTO, ON--(Marketwired - October 02, 2014) - Sysomos, a global leader in social intelligence, is making key investments in talent to support their continued and ambitious customer growth numbers as well as the rapid proliferation of social data within the enterprise. The company has experienced nearly 10x revenue growth since 2010, growing by over 1,000 customers.

This week, the company announced that Amber Naslund (@AmberCadabra) would be joining the executive team as Senior Vice President, Marketing for Sysomos. Naslund is a respected industry leader and author with deep experience in enterprise social strategy, and will be charged with driving customer engagement, providing thought leadership, and helping Sysomos' customers and teams harness the power of social intelligence.

"Social data has gone from interesting to absolutely essential for leading businesses," said Jim Delaney, CEO of Sysomos' parent company, Marketwired. "Our customers need to understand how the social web impacts their business today, and how they can make better decisions tomorrow through social data insights. Adding Amber to our executive team will help us stay at the leading edge of social business, and give our customers the added value of her perspective and experience."

Since September 2013, Sysomos has increased staff by more than 50% to drive innovation and leadership in the social intelligence space, from engineering to product management and the executive team. These investments are key to supporting real-time analysis of over four terabytes of data per day for customers across the globe. Sysomos has seen as much as 500% growth on key accounts and continues to be the choice for eight out of the top 10 brands on Interbrand's list of the 100 best global brands.

"I am thrilled to be a part of a Sysomos leadership team that is so committed to making smart social business a reality," said Naslund. "The investment we're making in innovation and talent is incredibly exciting, and I can't wait to help our customers grow and thrive through the power of social intelligence. Sysomos is a company to watch, for sure. It's an amazing time to be in our industry."

About Sysomos
Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring platform that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter and other social networks, message boards, wikis and major news sources through the use of proprietary contextual text analytics and data mining technology.

About Marketwired
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired (@Marketwired) is an innovative, social communications company offering best-in-class global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity ( which manages the private equity activities of OMERS Administration Cooperation and today has $6.4B of investments under its management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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