SOURCE: Marketwire

Marketwire

August 30, 2011 12:00 ET

Sysomos Publishes White Paper, "Generating Sales Leads Through the Social Stream"

Social Media Experts Provide Focus and Advice for Sales Success in the Era of Social Media Monitoring

TORONTO--(Marketwire - Aug 30, 2011) - Generating sales leads can be a time-intensive and complex challenge. Traditional sales and marketing models typically rely on longer sales cycles and nurturing campaigns to identify leads and push them through the sales funnel over weeks, months, and for some industries, even years. "Generating Sales Leads Through the Social Stream," a Sysomos white paper, illustrates how social media changes the sales cycle and outlines three strategies that can help organizations realize sales success in the social sphere: Targeting the competition; finding and converting sales opportunities in the blogosphere; and running special offers and promotions that deliver higher conversion rates.

This white paper is part of the Sysomos business library for social media, an educational hub of reports, webinars and case-studies that provide expert insights into the ever-expanding social universe, the continual change to the face of commerce, and how individuals and organizations can benefit immediately with the right strategies, tools and know-how.

About the Sysomos business library for social media

The Sysomos business library for social media contains a compilation of white papers, reports, webinars and more, designed to help organizations expand their thinking about social media and capitalize on conversations to impact every area of their business. Through real-world applications, organizations can discover how social media insights can be applied in the areas of campaign promotion and management, customer service, product and offer development and sales. The business library also contains in-depth resources for agencies and information about social media monitoring and research products to assist organizations in ramping up their social media efforts.

About Sysomos

Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

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