SOURCE: Marketwired


March 11, 2014 13:52 ET

Sysomos Serves Up March 18 Webinar Featuring All-New Research: Unlock Social Engagement -- The Secret of Social Media Success

Guest Speaker Analyst Nate Elliott Shares Exclusive Insights From Upcoming Report

TORONTO, ON--(Marketwired - March 11, 2014) - The constant introduction of new social media platforms creates an ecosystem in which consumers no longer engage with brands on a single channel. More than ever, brand marketers must rely on social data to gain insight into customer behavior on social media so they can reach the right people in the right place at the right time.

On Tuesday, March 18, Marketwired CMO Kurt Heinemann will host a complimentary webinar featuring Nate Elliott, vice president and principal analyst at Forrester Research, that examines customer behavior in a whole new way, looking at the social channels customers tune into during various stages of the customer journey to boost social media marketing success.

During the webinar, Nate Elliott will examine results from a new, unpublished Forrester report and will share insights. This discussion will arm brands with the knowledge to develop marketing programs and messages that support and engage customers throughout the lifecycle. 

Topics of the webinar include:

  • How to use the 'Marketing RaDAR' model to increase effectiveness
  • Five reasons secondary social networks matter
  • Why photo sharing sites are your ace in the hole
  • How to leverage real-time social listening to determine engagement success
  • How influencers can unlock the messaging needed to drive engagement

"Unlock Social Engagement: The Secret of Social Media Success" -- a free webinar presented by Marketwired

Tuesday, March 18, 2014 -- 1:00 - 2:00pm EDT
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinar.

Kurt Heinemann, CMO of Marketwired
Nate Elliott, Vice President and Principal Analyst, Forrester Research

Click here or visit

This webinar is part of Marketwired's ongoing efforts to help businesses keep pace with the changing marketplace, uncover new opportunities, and harness the power of influence.

Connect with @Marketwired on Twitter before the webinar, or follow along live on Tuesday, March 18, at #UnlockSocial.

About the Presenters:

Nate Elliott, Vice President, Principal Analyst Serving Marketing Leadership Professionals

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry -- including consumer goods, pharmaceuticals, and financial services -- and from all over the world. Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Kurt Heinemann, CMO, Marketwired

Kurt Heinemann champions the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. Kurt has a strong track record of success in communicating a company's unique value proposition to potential customers, partners, and market influencers through strategic and creative means.

About Sysomos

Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring engine that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources through the use of contextual text analytics and data mining technology. For more information on Sysomos products, please visit

About Marketwired

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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