SOURCE: Marketwire

Marketwire

May 26, 2011 10:30 ET

Sysomos Unveils Major Updates to Facebook Functionality in Heartbeat and MAP

Engagement and Competitive Benchmarking Are Even More Robust via the Industry's Leading Social Media Monitoring and Analytics Solution

TORONTO--(Marketwire - May 26, 2011) - Sysomos, a Marketwire company and leading provider of social media monitoring and analytics, introduces advanced features for engagement and competitive benchmarking in Facebook, and are available within the company's tools for business intelligence, Heartbeat and MAP. Increased efficiency of Facebook fan page interaction makes it even easier to monitor conversation threads in Heartbeat and comment on posts, and the ability to analyze any Facebook page, including competitive pages, can be done directly within the Heartbeat and MAP platforms. These enhancements follow the introduction of Sysomos' Facebook Page Central in November 2010, the first professional tool to help organizations effectively manage and moderate their Facebook pages.

Highlights:

Streamlined engagement with Facebook via Heartbeat

  • Users can provide status updates or comment on wall posts for respective Facebook Fan Pages directly within Heartbeat
  • Conversation threads appear in Heartbeat as they do in Facebook with a wall post and all subsequent comments to that post following directly below

Easier integration of Facebook Fan Pages

  • Any Facebook Fan Page can be integrated quickly into Heartbeat simply by copying the URL into the address bar
  • Automated email alerts are sent instantly to users, with notification based on post activity, keywords or schedule
  • Users can analyze any Facebook presence with an easy-to-use measurement tab

Facebook functionality now available via MAP

  • "Analyze A Fan Page" enables MAP subscribers to perform ad-hoc searches and analysis of any Facebook Fan Page in existence; Facebook administrative credentials are not required to obtain data from any Fan Page

Quotes:

Dr. Nick Koudas, Co-founder and President, Sysomos

"We continue to focus on strong product leadership, which is supported by the steady number of updates and enhancements made to our portfolio of social media services. The latest improvements to our Facebook Features for Heartbeat significantly improve usability for engagement and workflow. By adding Facebook Fan Pages to our stable of resources, we further strengthen the in-depth analysis and research capabilities of MAP. Expect more great things in the months to come."

Michael Nowlan, President and CEO, Marketwire

"With more than 500 million active users and a demographically diverse membership, it's little wonder that more brands are finding success with their B2B and B2C efforts within Facebook. For many companies, a critical part of their communications strategy is monitoring activity within Facebook to stay on top of what's being said about their brands and their competitors, and then engaging in real-time conversations as appropriate. With the improved functionality and seamless integration into MAP and Heartbeat, that monitoring and engagement is made easy."

Resources:

About Sysomos

Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources.

Sysomos, a Greek word for "everything together," emerged from an advanced research project started in 2005 at the University of Toronto. Toronto-based Sysomos was incorporated in September 2007 with the launch of MAP. An updated version of MAP was launched in June 2008. Sysomos is a subsidiary of Marketwire, Inc.

About Marketwire

Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

Facebook is a trademark of Facebook Inc. The reference to Facebook does not imply any license or endorsement by Facebook Inc. to this product. There is no connection between Facebook Inc. and Sysomos.

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