SOURCE: Portrait Software

Portrait Software

November 16, 2010 09:00 ET

T-Mobile Selects Portrait Software to Improve Retention & Profitability

Portrait Uplift Optimizer Improves Retention by 2.4 Percentage Points

BOSTON, MA--(Marketwire - November 16, 2010) - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today announces that T-Mobile Austria has selected Portrait Uplift Optimizer following a successful trial that demonstrated improved customer retention and reduced costs compared to previous approaches.

T-Mobile Austria is a long-standing user of Portrait Customer Analytics (PCA) and has chosen Portrait Uplift Optimizer to further reduce churn rates by contacting only persuadable customers and to focus on saving customers profitably. Recent trials showed that Uplift delivers a further reduction in churn of 2.4% and a double-digit reduction in targeting volume at the same time.

"With PCA, T-Mobile already uses some of the most sophisticated approaches to predictive modeling," explains Christian Reder, Marketing Analyst, T-Mobile Austria GmbH, "so we are really impressed with the Uplift modeling technique. Portrait has proven that Uplift Optimizer can deliver results significantly better than our best previous models."

"T-Mobile's purchase is based on two rigorous trials undertaken over recent months," explains Portrait's CEO Luke McKeever. "The trial results produced a business case demonstrating significant gains from our unique incremental targeting approach. These gains come from Uplift Optimizer's core proposition: lowering direct marketing costs while increasing revenues."

Portrait Uplift Optimizer moves B2C marketers beyond traditional behavior models (such as likelihood to buy, or risk of default) which attempt to predict likely customer behavior. Instead, it is able to predict how a customer's behavior will change as a specific result of a marketing treatment. Its proven financial benefits include being able to reduce contact volumes whilst simultaneously increasing overall return.

About Portrait Software
Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include 3, AAA, Bank of Tokyo Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group, Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor, Tesco Bank, T-Mobile Austria, Tryg and US Bank.

Pitney Bowes Business Insight (PBBI) is a division of Pitney Bowes Inc. (NYSE: PBI). 

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About T-Mobile Austria
With over 3.6 million customers, T-Mobile Austria has established itself as a successful driving force on the Austrian mobile communications market. Customer service is at the heart of the company's ethos. In developing its projects and solutions, T-Mobile Austria emphasizes user-friendliness founded upon technological progress and development. The company's international outlook allows T-Mobile customers to benefit from a wide range of products and services, both at home and abroad, which can be used internationally as well as on the domestic network. T-Mobile Austria operates the T-Mobile and Tele.ring brands in Austria. T-Mobile Austria is a subsidiary Deutsche Telekom AG.

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