May 25, 2011 01:30 ET

Tablet Applications Revenues to Top $15 Billion in 2015, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - May 25, 2011) - In many respects the tablet application market is an off-shoot of the more developed smartphone application market but geared to the larger display tablet devices. The market for tablet applications will continue to develop its own identity in the coming years, particularly as the market potential develops. As a result of its research, In-Stat ( expects tablet application revenues will top $15 billion in 2015.

"While the tablet application experience is very similar to the smartphone application experience, there are some distinctions," says Amy Cravens, Senior Analyst. "Although many smartphone applications are appearing in tablet form, developers are having to recreate smartphone applications to adjust for differences in the tablet form factor, and while the different versions of the OSs are likely to merge in the future, tablet applications are likely to differ due to growing differences in the platform and usage models."

Some of the report data includes:

  • Over 75% of the survey respondents owning a tablet have downloaded applications.
  • Despite the rapid diversification in the tablet market, Apple is expected to maintain its tablet application market dominance over Android and other tablet OSs, but will see its 95% market share slip substantially.
  • As one might expect, free applications dominate the number of downloads, while paid applications dominate revenue.
  • Survey respondents indicated that nearly 80% of tablet applications downloaded were through an OS provider store and the majority of respondents prefer using the application store as the preferred method of payment for both the applications and in-application purchases.

The In-Stat research, The Market for Tablet Applications: Download and Revenue Patterns Differ from Smartphones (#IN1104933MCM), identifies and explains how the tablet application market is unique from the more established mobile applications market and how products, business models, and market strategies should be adjusted to properly address these distinctions. This report provides this analysis, including:

  • Evaluation of the market landscape
  • Targeted primary consumer research on tablet application usage
  • Analysis of business models and market strategies unique to the tablet market
  • Comparison of application usage among various devices, specifically Apple vs. Android-based devices
  • Forecast of application usage and revenues segmented by OS, distribution channel and region
  • Companies briefed for the report: Appia, GetJar, Glu Mobile, Handmark, Motricity, mPortal, Nokia, Samsung, and Xtreme Labs

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

Contact Information

  • Contact:

    Amy Cravens
    Senior Analyst
    Email: Email Contact
    Phone: (480) 483-4451

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476