SOURCE: Gazelle

Gazelle

November 14, 2013 14:00 ET

Tablets Are the 'It' Gift This Holiday Season

Gazelle Survey Finds Tech Gifts Are What Consumers Want, Offers Extra Cash With "The Gift of Gazelle"

BOSTON, MA--(Marketwired - Nov 14, 2013) - The holidays are fast approaching, and holiday shopping is in full swing. Luckily, you don't have to look far for the perfect gift for your loved ones. A recent survey conducted by Gazelle, the leading consumer electronic trade-in site, showed nearly 40 percent of respondents want a tablet this holiday season, and more than 30 percent of consumers are planning to give a tablet to friends and family.

The survey, of more than 900 respondents, asked consumers 18 years and older what gadget they'd like to receive this year. Tablets are the 'gift du jour,' with 39 percent of respondents hoping to unwrap a tablet this holiday season. Tablets are also the tech gadget that most consumers are planning to give this holiday season; an impressive 33 percent of survey respondents will be gifting a new tablet device to their friends and family. Additional survey results included:

  • Devices on wish lists:
    • Of those surveyed, 32 percent of respondents are hoping to receive a new laptop or desktop computer.
    • Smartphones, like the iPhone 5S and 5C, or the Android Galaxy S4, are on 15 percent of respondents must-have list this holiday.
    • 14 percent of respondents are adding an eReader to their wish lists.
  • Devices to be gifted:
    • Laptops and desktops are the second most popular tech gifts this holiday season -- 27 percent of consumers say they'll be giving their loved ones a new computer this year.
    • 22 percent plan to give a smartphone as a gift.
    • eReaders will be handed out, too, with 18 percent reporting they're giving an eReader this holiday season.

"For consumers lucky enough to receive a new gadget this holiday season, using Gazelle to get cash for their old one can be like getting another gift," said Sarah Welch, chief marketing officer of Gazelle. "We've created a downloadable coupon that can be included with a gadget gift to give first-time customers an extra $10 for their old device when they trade it in on Gazelle." The Gift of Gazelle is a downloadable coupon that can be shared with family and friends.

The process is simple:

  • Step 1: Purchase the device(s) you're planning to give for the holidays.
  • Step 2: Head to Gazelle.com/holiday, and download a printable coupon to give The Gift of Gazelle.
  • Step 3: Celebrate the holidays in style, making your friend/family's day with a new gadget.
  • Step 4: Encourage your friend or family member to visit Gazelle.com/gift to trade-in their old device that's been replaced and redeem their coupon. Gazelle will send them a box and provide free shipping.
  • Step 5: Bask in the glory of hitting a home run this holiday season! The lucky recipient of your gift will get the new gadget they wanted, bonus cash for their old one, plus an extra $10, just for knowing you!

The Gift of Gazelle is available for first time customers interested in trading in devices worth $50 or more. You can download a coupon to share before December 25th. Coupons can be redeemed online from December 26 through January 15.

For more information on trading in your old devices, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has paid out more than $100 million and accepted more than 1.5 million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S.  

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