SOURCE: Taboola


October 12, 2010 08:45 ET

Taboola Delivers Video Recommendations on

Content Recommendation Tool Highlights Targeted Videos of Interest to Increase Engagement

NEW YORK, NY--(Marketwire - October 12, 2010) -  Taboola, a New York-based startup, announced today that The New York Times has implemented Taboola's EngageRank™ video recommendation technology on its online video section, ( 

Taboola video recommendations are based on advanced mathematical algorithms that combine behavioral and contextual data to analyze users' engagement with the videos they watch and generate real-time predictions for additional videos of interest. The recommendations appear as list of thumbnail images in a section titled "Other Videos You May Like," below the video player and at the end of the video.

The agreement is the result of an eight-month testing period with Taboola's EngageRank™ technology on During that time, Taboola offered video recommendations below the video player and at the end of the video labeled "Other Videos You May Like," and the likelihood for users to watch another video was found to be higher than baseline recommendations, according to internal data.

"At Taboola, we have A/B testing built into our culture and product innovations, constantly quantifying the lift our technology provides against different alternative types of recommendations," says Adam Singolda, founder and CEO of Taboola. " is a leader in video news and information, and Taboola's targeted recommendations will help users to navigate The Times' extensive video collection, discover more high-quality videos on topics they like and stay on the site longer."

Taboola (, the online video industry's leading recommendation engine, created the breakthrough EngageRank™ technology that suggests to web audiences the most relevant videos matched to any type of content they consume including text stories ( and video pages ( Taboola's recommendation engine enhances user experience, increases time spent on site, boosts loyalty, and drives profitability. Taboola customers typically see an uplift in video views of 15% to 200% within a few weeks. Taboola makes recommendations to over 51 million unique users monthly across a global network of market-leading publishers such as CNN, Kiplinger, Slate, Demand Media, Revision3 and others.

The privately-held New York based company was founded in 2007 by a team of veteran Israel National Security Agency researchers leveraging years of advanced practical mathematical research experience. Taboola is backed by funding from Evergreen Ventures and a small group of Israeli and American individual investors.

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