SOURCE: Taboola

Taboola

December 14, 2010 12:00 ET

Taboola Expands Internationally With Canoe.ca Partnership

Taboola's Video Recommendation and Distribution Platform Highlights Targeted Videos of Interest to Increase Viewership and Monetization

NEW YORK, NY--(Marketwire - December 14, 2010) - Taboola, a New York-based startup, announced today that it has expanded internationally in a strategic partnership with Canoe.ca, a leading Canadian portal and national news provider. Canoe will start with a vast deployment of a number of Taboola's video recommendation and distribution platform products to help users discover the videos they like and substantially increase Canoe's video revenue starting with the onsite products: Text2Video, that helps convert article readers to video viewers; and Video2Video, that encourage people watching videos to watch more of them.

"We're excited to be working with Canoe and their great team. We work hard doing one thing well, which is helping users discover videos they like on our customer sites and on distributed sites to create meaningful economic value for our customers, " says Adam Singolda, Taboola's Founder & CEO. "We look forward to continuing to drive up the value proposition and expand our product footprint with Canoe in the future."

Taboola video recommendations are based on advanced mathematical algorithms that combine behavioral and contextual data to analyze users' engagement with the videos they watch and generate real-time predictions for additional videos of interest. The recommendations appear as a list of thumbnail images in a section titled "Other Videos You May Like" across the site: on placements such as article pages, category pages, homepages and video pages as well as distributed to non-video sites, providing them with related videos from Taboola's network of sites.

Canoe.ca (http://fr.canoe.ca/corpo/en/index.html), a subsidiary of Quebecor Media, is a leading local and national interactive media provider of news, entertainment and services that helps inform and connect Canadians. The Canoe.ca Network attracts nearly 8 million monthly visitors and includes Canoe.ca and top information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. Canoe.ca also offers online services in the fields of employment and continuing education (Jobboom.com), housing (Homes-Extra.ca), automobiles (Autonet.ca and ASL Internet), personals (reseaucontact.com), social networks (space.canoe.ca), classified ads (classifiedextra.ca) and advertising solutions (canoeklix.ca).

Taboola (http://taboola.com), the online video industry's leading recommendation engine, created the breakthrough EngageRank™ technology that suggests to web audiences the most relevant videos matched to any type of content they consume including text stories (http://taboola.com/text2video.html) and video pages (http://taboola.com/video2video.html) and distributed to non video sites (http://taboola.com/affiliate2video.html). Taboola's recommendation engine enhances user experience, increases time spent on site, boosts loyalty, and drives profitability. Taboola customers typically see an uplift in video views of tens of percent to 200% within a few weeks. Taboola makes recommendations to over 51 million unique users monthly across a global network of market-leading publishers such as CNN, Kiplinger, Slate, The NYTimes, Demand Media, Revision3 and others.

The privately-held New York based company was founded in 2007 by a team of veteran Israel National Security Agency researchers leveraging years of advanced practical mathematical research experience. Taboola is backed by funding from Evergreen Ventures and a small group of Israeli and American individual investors.

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