SOURCE: Taboola

Taboola

February 24, 2015 11:11 ET

Taboola Inks Strategic Partnership With The McClatchy Company, Iconic Newspaper Group With More Than 40 Million Global Readers

NEW YORK, NY--(Marketwired - February 24, 2015) - Taboola, the leading content discovery platform, today announced that it has partnered with news and information leader The McClatchy Company. Taboola will begin serving personalized content recommendations to McClatchy's 30 digital newspaper properties in 15 states across the United States, including in many state capitals, reaching more than 40 million global readers a month across desktop and mobile platforms.

The addition of Taboola's discovery platform to sites including The Sacramento Bee, The Modesto Bee, Miami Herald, The News & Observer, El Nuevo Herald, and Tri-City Herald, will enable McClatchy to both engage consumers and generate revenue.

Taboola will deliver a native integration of content recommendations to users based on a proprietary technology that analyzes context, collaborative filtering, geographic location, social media trends, and other signals.

"We're proud to be collaborating with such an esteemed and long-established publisher, and to work with McClatchy on changing the way people discover content they may like and never knew existed," said Adam Singolda, founder and CEO of Taboola.

"As our audience shifts to mobile, we are always looking to find new ways to add value to and monetize our online content," said Christian Hendricks, Vice President Interactive Media of The McClatchy Company. "With Taboola's technology, we can provide readers with additional, personalized content in the form of relevant sponsored stories." 

In October, Taboola announced that it reached 86 percent of all desktop users in the US, according to comScore's September data, which is more than Facebook, Yahoo, AOL, and Google Sites. 

About Taboola

Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web's most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About The McClatchy Company

The McClatchy Company is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.

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