Yum! Canada

Yum! Canada
Taco Bell

Taco Bell

April 07, 2011 08:35 ET

Taco Bell Canada Talks Beef Quality

Free Taco Week - April 7th to 13th

VAUGHAN, ONTARIO--(Marketwire - April 7, 2011) -

Editors Note: There are two photos and a video associated with this press release.

Taco libre! It's said the best things in life are free - and that's the case from April 7th to 13th as Taco Bell Canada celebrates the quality of its seasoned beef with free tacos from April 7th to 13th at every Taco Bell location across the nation.

"You could say there's been a lot of talk about our beef quality lately - and we thought we'd set the record straight and let Canadians taste our amazing beef tacos." says Dan Howe, Chief Marketing Officer for Yum! Restaurants Canada, which owns the Taco Bell brand in Canada. 

Howe says to get a free taco, all you have to do is visit any Taco Bell in Canada between the dates of April 7th and 13th - and during the hours of 3pm to 6pm. 

"Simply say the code word: "Taco libre" - or ask for a free taco," jokes Howe, adding that Taco Bell is limiting the offer to one taco per day per customer.

Here's the beef on Taco Bell quality

All joking aside, Howe says Taco Bell's Free Taco Week is a genuine opportunity to share the key facts about Taco Bell beef quality: the company starts with real ground beef and simmers it with it's "not-so-secret" signature recipe of seasonings, spices, water, and other ingredients to provide Taco Bell's signature taste and texture. For exact details on the signature recipe and more info on Taco Bell quality, visit www.tacobell.ca.

Howe says the seasoned beef recipe that makes it into Taco Bell tacos is 88% beef and 12% seasonings and other ingredients.

"We stand behind the quality of our beef - and want to share the facts with Canadians," explains Howe. "Throughout April, we're airing TV ads that share the story of Taco Bell's beef quality - and we're also sharing the facts with Taco Bell fans at our restaurants across the country."

Taco Bell famously made headlines in the USA when it took out bold full page ads across the nation, shared the facts about Taco Bell's beef quality on YouTube and offered free tacos for its Facebook friends.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. 

Across North America, Taco Bell serves more than 36 million customers every year and there are 204 locations in Canada.

Taco Bell Canada's Free Taco Week runs from April 7th to April 13th, 2011 - during the hours of 3pm to 6pm. For locations, information on Taco Bell seasoned beef and to chat with Taco Bell fans, visit us on Facebook.com/tacobellcanada and online at www.tacobell.ca.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20110407-tba800.jpg

http://www.marketwire.com/library/20110407-tbb800.jpg

To view the video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=4UpHxD7zGek

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